Tuesday, March 18, 2008
GLENDALE, Ariz. --- The National Hockey League (NHL) presented the Phoenix Coyotes with the NHL’s 2007-08 Best Member Club Marketing Campaign award last week at the annual NHL Club Business Meetings held in Denver this year.
|Pierre the Fanatic Hockey Snowman poses with the team’s NHL 2007-08 Best Member Club Marketing Campaign award. |
“We’re honored to have our campaign recognized by the NHL,” said Phoenix Coyotes Executive Vice President and Chief Marketing Officer Michael Bucek. “SME helped create a customized and unique approach to market the Coyotes in Phoenix with our Hockey Headquarters branding and Blind Society was instrumental in developing Pierre the Fanatic Hockey Snowman and other non-traditional marketing initiatives that have produced effective results this season.”
The NHL's 2007-08 Best Member Club Marketing Campaign award is presented for overall marketing efforts throughout the season. Campaigns were judged by panelists from Sports Business Journal, Brandweek and Adrenalin, Inc.
Susan Cohig, senior vice president, Club Consulting & Services for the NHL commented, “Our panel judged the top 5 submissions based on creative execution, outside media support and impact to the consumer. We congratulate the Coyotes and all the Clubs on their outstanding and creative campaigns and the NHL is proud to recognize the Coyotes for their 2007–08 marketing campaign.”