Coyotes Unveil New Third Jersey Created By Rhuigi Villaseñor

FOR IMMEDIATE RELEASE:
Wednesday, January 18, 2023
SCOTTSDALE, ARIZONA--- The Arizona Coyotes unveiled today the club's new Arizona-themed special edition, "Desert Night" third jersey. The jersey was designed by Coyotes Creative Strategist and Global Fashion Designer Rhuigi Villaseñor. Villaseñor, the founder and creative director of Los Angeles-based streetwear brand Rhude and Creative Director of Bally, joined the Meruelo Group and the Coyotes on Oct. 6, 2022, to collaborate with the team on a wide-range of projects, including a new Coyotes-exclusive collection and the special edition Third Jersey. Gila River Resorts & Casinos is the presenting sponsor of the Coyotes new third jersey.

"My inspiration for the third jersey came from the environment, the community, the colors, and the clay - roots of the AZ Culture. I feel honored to pioneer with the Coyotes the reimagining of the sport alongside culture and design," said Villaseñor.
"We are so excited to introduce our new third jersey, which complements our already classic Kachina sweater, and provides our amazing fans with even more to be excited about," said Coyotes Chief Brand Officer Alex Meruelo Jr. "Rhuigi did an incredible job capturing the essence of Arizona with this design, and we can't wait to see our players and fans wearing these great jerseys the rest of this season, and beyond."

The burgundy-colored jersey will feature the word "Arizona" in sand-colored cursive writing across the chest. A sand-colored star is located above the letter "i" in "Arizona". The shooting star represents the desert night when Coyotes hunt and is also symbolic of the Arizona State flag. The edges of the wordmark are not straight but uneven. This irregular outline along with the raw edge emphasizes the rough and raw desert. In addition, a half-moon is used for the captaincy "C", and a cactus is used for the alternate captain "A". This jersey shows the continued evolution of the Kachina print.
The Club collaborated with the NHL's League-wide uniform partner, adidas, to bring these designs to life on the ice and at retail. The new third jersey is part of the ADIZERO Primegreen Authentic NHL jersey collection and features the adidas badge of sport logo on the back neck, platinum NHL shield on the front, deboss shoulder execution, Primegreen branding and the fight strap.
The jersey will have sand-colored numbers and name bars along with sand-colored Kachina striping on the sleeves and socks. The right side of the pants will feature a sand-colored desert cactus. Small geckos can be found inside the collar of the jersey, a tribute to the gecko shoulder patch from the Coyotes original green third jersey and the current Desert Sienna Adidas Reverse Retro jersey. The Coyotes players will wear burgundy-colored helmets and gloves to complete the uniform.
The Coyotes will wear their new third jerseys for the first time on Sunday, Jan. 22 when they take on the Vegas Golden Knights at Mullett Arena. In total, the Coyotes will wear the jersey 14 times during the 2022-23 NHL regular season. Below is the complete third jersey schedule.

Coyotes 14 Game Third Jersey Schedule
• Sunday, January 22 vs Vegas Golden Knights
• Sunday, February 19 vs Columbus Blue Jackets
• Sunday, February 26 vs Nashville Predators
• Friday, March 3 vs Carolina Hurricanes
• Sunday, March 5 vs New Jersey Devils
• Thursday, March 9 vs Nashville Predators
• Sunday, March 12 vs Minnesota Wild
• Thursday, March 16 vs Vancouver Canucks
• Saturday, March 18 vs Chicago Blackhawks
• Sunday, March 26 vs Colorado Avalanche
• Friday, March 31 vs Dallas Stars
• Saturday, April 1 vs San Jose Sharks
• Saturday, April 8 vs Anaheim Ducks
• Thursday, April 13 vs Vancouver Canucks

The Coyotes' new third jerseys will be available beginning Jan. 18 at www.shop.nhl.com and at Mullett Arena and ASU bookstores.
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