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The Official Site of the Arizona Coyotes


by Staff Writer / Arizona Coyotes
Coyotes Charities, the non-profit foundation of the Phoenix Coyotes, has simple, yet heartfelt mission – to assist our community’s children.

To better reflect the Coyotes’ passion for our youngest fans and the organization’s community service, Coyotes Charities announces a redesign to its logo. This updated image features the Coyotes logo intertwined with the outline of a heart and highlighted with a child-like font. Usage will include all Coyotes Charities materials, signage, community partnerships and in-game fundraising.

“We believe this new logo will more accurately represent what Coyotes Charities stands for and the heart we have for helping those in need, especially our children,” Coyotes Charities Executive Director Sarah Finecey said. “Also, we really are ‘Champions for Children’ when you stand back and look at the countless hours our players, coaches, announcers and staff spend in the community visiting schools and hospitals and sharing their time with local children-focused organizations.”

Coyotes Charities seeks to enhance the quality of life throughout Arizona communities by supporting non-profit organizations that promote healthcare, education, cultural arts and sports-related programs for children. Since its inception in 2001, Coyotes Charities has committed more than $1 million in grants and gifts to non-profit organizations throughout the state.

While Coyotes Charities raised more than $450,000 last season, the non-profit strives to increase its annual financial contribution to the community each season and this logo is one piece of the puzzle in continuing to achieve that goal.

“This new logo will help us convey our message in a more concise manner during our fundraising efforts,” Coyotes Charities Chairman John Breslow said. “We hope that having a clearer image of what Coyotes Charities supports will lead to an increase of donations and make additional funds available to the community.”

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