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Coyotes Unveil 'Join the Hunt' Marketing Campaign

by Staff Writer / Arizona Coyotes


Wednesday, January 16, 2013

GLENDALE, ARIZONA --- Phoenix Coyotes President & Chief Operating Officer Mike Nealy announced today that the Coyotes have launched their new marketing campaign, “Join the Hunt” for the 2012-13 NHL season.

The campaign, which was developed by Anderson Advertising & PR, reflects the bold and stoic nature of the Coyotes with its clean illustrative imagery and concise, call to action, headlines. Appropriately named, the “Join the Hunt” campaign is a rallying cry to fans to “Join the Pack” and support their team that has been on the rise the past three seasons.

“Join the Hunt says that we are back, we are competitive, we are hungry, and in the hunt for the ultimate prize, the Stanley Cup,” said Coyotes President & COO Mike Nealy. “Not just the players, coaches and everyone in the organization but all of us; the fans and corporate partners alike. With Anderson, we found a true partnership, and hope that we’ve prepared a campaign that will reignite the spark and excitement of last season to get our fans excited about Coyotes hockey again.”

The Coyotes have made three consecutive appearances to the Stanley Cup playoffs and last season, the team won its first division title and advanced to the Western Conference Final against the eventual Stanley Cup champions. Coming off one of the franchise’s most successful seasons, the team is now looking forward to new ownership and an even brighter future promising fierce competition and exciting hockey beginning this season.

►Click here to watch TV spot

Ted Anderson, President of Anderson Advertising & Public Relations said, “We couldn’t be more proud to be a part of the Coyotes team this year, and we’re excited to be unveiling this season’s marketing campaign to such a passionate fan base. The Coyotes have an incredible organization, an amazing product and experience, and a great story to tell – we’re just happy to be a part of it.”

The “Join the Hunt” campaign began earlier this week with radio and TV spots, which highlight the team’s recent success despite their battles on and off the ice. The highlight footage from last year’s stellar season is intercut with the bold, clean graphics of the new campaign, culminating in an invitation to the viewer to “Join the Hunt”.

The campaign will continue to roll out with digital and outdoor presence, as well as, new versions of the TV and radio spots throughout the season. The first “Join the Hunt” commercial can be viewed at the following link:

The Coyotes will begin the 2012-13 NHL regular season on Saturday, January 19 at Dallas. The Coyotes will then return to Glendale for the team's home opener against the Chicago Blackhawks on Sunday, January 20 at Arena. The game will be televised nationally in the United States on the NBC Sports Network. Start time is 8:00 p.m.

For ticket information, please visit or call 480-563-PUCK.

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