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Coyotes to Host Yotes Talk Night to Raise Awareness About Mental Health

by Arizona Coyotes @ArizonaCoyotes / Press Release


Thursday, January 9, 2020

GLENDALE, ARIZONA --- The Arizona Coyotes and Blue Cross Blue Shield of Arizona (BCBSAZ) will host Yotes Talk Night on January 14 when the Coyotes take on the San Jose Sharks. Yotes Talk Night is based on the "Hockey Talks" initiative supported by the National Hockey League to encourage conversation about mental health.  The Coyotes will join forces with numerous NHL teams to reiterate their commitment to building awareness among fans about mental health, while also supporting the actions of organizations that help those in need.

"Everyone is affected by mental illness in some way, whether individually or through a loved one," said Coyotes President & CEO Ahron Cohen. "The Coyotes are proud to partner with BCBSAZ to host Yotes Talk Night to help raise awareness about mental health and hopefully provide Arizonans with the tools they need to find the right help for them at the right time."

"Arizona ranks 47th in the nation for access to mental healthcare, and our Mobilize AZ initiative is helping to tackle this issue through development of cross-sector partnerships, collaborating with organizations throughout Arizona who are working tirelessly to provide resources and services addressing mental health," said Pam Kehaly, President and CEO of BCBSAZ. "Programs such as Yotes Talk Night are vital to the encouragement of more conversations among Arizonans to reduce stigma and establish positive mental health support."

As a part of the evening, BCBSAZ's Mobilize AZ initiative will have a large presence at Gila River Arena along with community partners providing mental health services. Mobilize AZ is a public health movement that targets the health challenges affecting Arizonans, with a focus on substance use disorder, mental health, and diabetes. BCBSAZ is bringing together education, resources and communities to inspire health in Arizona.

In addition, the Arizona Coyotes Foundation's 50/50 Raffle recipient on Jan. 14 will be the Glendale Firefighters Charities. The funds raised during the game will help support their health and wellness initiatives. There will also be mental health tips communicated throughout the game and all fans in attendance will receive "stress pucks" from BCBSAZ (stress balls in the shape of hockey pucks) with mental health resource information on them.


Fans are encouraged to join the conversation by sharing personal experiences or messages of support via social media by using the hashtag #YotesTalk. Yotes Talk Night will raise awareness about mental health through a variety of outlets, including in-arena messaging, online storytelling, and sharing information and experiences at the Coyotes versus Sharks game on Jan. 14. Click here to purchase tickets or visit


Mental illnesses are common in the United States. Nearly one in five U.S. adults lives with a mental illness (46.6 million in 2017). Mental illnesses include many different conditions that vary in degree of severity, ranging from mild to moderate to severe. Click here for more information.

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