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Coyotes, Rock and Wrap It Up! Announce Partnership to Distribute Unused Concession Food to those in need.

by Staff Writer / Arizona Coyotes

Friday, November 05, 2010

(GLENDALE, AZ) --- The Phoenix Coyotes are teaming up with Rock and Wrap It Up (RWU)! to fight hunger throughout the Valley. Under a partnership between the National Hockey League and Rock and Wrap It Up!, all 30 of the League’s Member Clubs have committed this season to work with RWU to pack up any prepared but not served concession food on game nights for redistribution to local shelters and places of need.

“We are excited to partner with the Coyotes and Rock and Wrap It Up! in the fight against poverty in our area,” said Bill Cupo, ARAMARK Resident District Manager at Arena. “Working together, we will help feed the hungry, as well as reduce our impact on the environment.”

Several NHL Clubs have long-established working relationships with Rock and Wrap It Up! As of Opening Night of the 2010-11 season, all 30 teams will ensure that their excess in-arena food doesn’t go to waste and that fewer North Americans don’t go to bed hungry, making the NHL the first sports League to have all of its Member Clubs participate in Rock and Wrap It Up!

"This program will help a lot of people who need it throughout the Valley, we are extremely proud to team with Rock and Wrap It Up! for the upcoming season,” said Sarah Finecey, Executive Director, Coyotes Charities.

Rock and Wrap it Up! was founded by Syd Mandelbaum, a forensic scientist by trade, who in 1991 coupled his love of music and passion for wiping out hunger by collecting and redistributing leftover food from rock concerts. RWU was launched nationwide in 1994 with the support of MTV. It has since broadened its scope to include collaboration with more than 150 bands, 200 schools and universities more than 50 sports franchises to collect in excess of 100 million pounds of food that have fed more than 200 million people.

"Rock and Wrap It Up! recognizes how vital and valuable our partnership with the National Hockey League is,” Mandelbaum said “Poverty in North America is at a dire and critical point. The National Hockey League and its franchises will help feed millions who are hungry while keeping thousands of tons of food out of landfill. Food recovery has become part of the culture of the National Hockey League."
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