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Coyotes Renew Partnership Agreement with Phoenix Area BMW Dealers

BMW to give away new 2017 Coyotes Branded X1 through Shufflepuck Contest

by Arizona Coyotes @ArizonaCoyotes / Arizona Coyotes

Tuesday, October 3, 2017

GLENDALE, ARIZONA --- Arizona Coyotes President and CEO Steve Patterson announced today that the Coyotes have extended their partnership agreement with the Phoenix Area BMW Dealers. The partnership includes the naming rights to the Coyotes' prestigious rinkside club in Gila River Arena. The Coyotes rinkside club will remain the BMW Lounge. As per Club policy, terms of the agreement were not disclosed.

"We're thrilled to renew our partnership with BMW," said Coyotes President and CEO Steve Patterson. "Since 2014, the Coyotes and BMW have thoroughly enjoyed our business relationship. BMW has been the ideal partner and brand for our prestigious ice level club and we look forward to continuing our great relationship in the future."

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"The Greater Phoenix BMW Dealer Association is presented with many opportunities to partner with local businesses," said Shane O'Hanrahan, General Manager of Chapman BMW - Chandler. "Our vehicles are "THE ULTIMATE DRIVING MACHINE," so there is a natural affiliation with athletics. We are proud to once again team up with the Arizona Coyotes. These athletes all possess the same attributes as our outstanding automobiles; strength, agility, and performance. The arrangement couldn't have been a better fit for our brand. We are looking forward to another great year with the Arizona Coyotes and their incredible Valley-wide fan base."

The BMW Lounge is open to select Coyotes premium season locations before, during and after all Coyotes home games at Gila River Arena and includes a Chef's Table and bar. The BMW Lounge is located directly across from the Coyotes dressing room and provides fans with an incredible vantage point to watch both the Coyotes players and visiting team players enter and exit the ice before and after games and during intermission.

In addition, BMW and the Coyotes will also be introducing a new contest this season. The new ShufflePuck game of the Shoot to Drive presented by BMW contest, will take place during the second intermission of every Coyotes regular season Saturday home game at Gila River Arena. Each home game, two contestants will take three alternating shots down the ice and earn points by landing pucks in one of five zones. Total points will be based on a cumulative score totaled at the end of the shooting round. The contestant with the highest total score at the end of the round will be deemed the winner and will qualify to return on Fan Appreciation Night (April 7 vs Anaheim) to compete for the grand prize - a Coyotes branded 2017 BMW X1 vehicle.

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