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Coyotes Renew Partnership Agreement with Anheuser-Busch

by Staff Writer / Arizona Coyotes


Friday, January 25, 2013

GLENDALE, ARIZONA --- Phoenix Coyotes President & COO Mike Nealy announced today that the Coyotes have renewed their corporate partnership agreement with Anheuser-Busch. As part of the partnership agreement, Anheuser-Busch has acquired the naming rights to the Coyotes exclusive ice level club that will be called “Club Bud Light”. Financial terms of the agreement were not disclosed.

“We are very pleased to renew our partnership with Anheuser-Busch,” said Nealy. “Anheuser-Busch is a great partner and we are thrilled that they have secured the naming rights to our prestigious ice level club in Arena. Club Bud Light will provide Anheuser-Busch with an opportunity to raise awareness about their brand and products with our premium season ticket holders and corporate partners and I know our fans will enjoy spending time in the club at Coyotes games.”

Under the terms of the agreement, Club Bud Light will be prominently outfitted with new brand integration, including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission.

“We’re excited to renew our partnership with the Coyotes,” said Rich Gutierrez, Group Director, Local Media Buying, Anheuser-Busch. “It combines the strength and stability of the Bud Light brand with the club, and provides us with a great opportunity to connect with an important audience through exclusive hospitality experiences.”

About the Phoenix Coyotes:

The Phoenix Coyotes are one of 30 teams that play in the National Hockey League. The Coyotes are based in Glendale, Arizona and play their home games at Arena. The Coyotes have qualified for the playoffs the past three years and in 2011-12, the team won the Pacific Division title and reached the Western Conference Final for the first time in franchise history. On the ice, the Coyotes are led by Captain Shane Doan, goaltender Mike Smith and standout defensemen Keith Yandle and Oliver Ekman-Larsson. Off the ice, the club is a model of consistency under the guidance of President & COO Mike Nealy, General Manager Don Maloney (2009-10 GM of the Year), and Head Coach Dave Tippett (2009-10 (Jack Adams winner as the NHL’s top coach). For more information, please visit

About Anheuser Busch:

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit

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