It's a player's job to perform, and it's an organization's job to make sure those players are put in the best possible position to do so.
That connection between player and organization with a spotlight on the well-being of both took a major step forward for the Coyotes on Wednesday when it was announced that the team had agreed to a multi-year partnership with Banner Physical Therapy.
Health, efficiency, and keeping it in the community.
Finding a strong balance between those three philosophies was critical for President and CEO Ahron Cohen.
Banner Physical Therapy is headquartered in Arizona and is one of the largest non-profit health care systems in the country.
"Our new partnership with Banner is another example of us creating a fully synergistic and robust relationship with a local health care entity to mutually support each other's business initiatives," Cohen said Wednesday.
The team now benefits from a number of doctors, facilities, and state-of-the-art equipment that's all readily available in the metro Phoenix area.
With highly trained physical therapists, Banner Physical Therapy provides physical therapy, hand therapy, occupational therapy, speech therapy, concussion rehabilitation, pre and post-surgical care, sports medicine and women's health, among others.
For President of Hockey Operations and GM John Chayka, the services supplied by Banner Physical Therapy are significant in the efforts to maintain the players' safety and prosperity.
"We take our players' health and overall care very seriously," Chayka said. "Partnering with Banner allows us to provide first class treatment for our players and access to resources we weren't previously capable of providing. Banner has worked seamlessly with our staff to offer a best in class training and rehabilitation environment."
Banner Physical Therapy will also serve as the official athletic training services provider of the Coyotes' American Hockey League affiliate, the Tucson Roadrunners.
"We are honored to partner with the Arizona Coyotes and Tucson Roadrunners," said Ms. Lauren Lindley, P.T., vice president of operations for Banner Physical Therapy. "With Banner's expertise in physical and sports medicine services, we are bringing together the best of both worlds for a winning partnership."