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Coyotes Offer Reading Program to Arizona Teachers

by Arizona Coyotes @ArizonaCoyotes / Arizona Coyotes

Thursday, September 14, 2017
GLENDALE, ARIZONA - The Arizona Coyotes announced today that the team will offer an incentive-based reading program to local teachers at no cost for a third consecutive season. The Coyotes Reading Program, presented by Papa John's, supports existing reading curriculum in grades 2-4 by encouraging students to increase the minutes they spend reading both in school and at home while receiving Coyotes prizes for their accomplishments.

"We are extremely proud to bring back the Coyotes Reading Program for a third straight year," said Coyotes Executive Director of Community Relations/Foundation Olivia Matos. "Arizona's educational and literacy goals focus on ensuring that third graders are at grade-level reading ability. The Coyotes Reading Program provides extra incentives that help motivate students to read and improve their abilities. Ultimately, we want kids to become excited about reading and reward them for their hard work." 

"Papa Johns is thrilled to be a part of the Coyotes Reading Program this season," said Lance Stafko, Papa John's franchise owner. "They have a great program in place to encourage students to log more reading hours and we're proud to be associated with this initiative."

The Coyotes Reading Program started before the 2015-16 season with just 150 teachers throughout the state of Arizona and has already increased to 255 classrooms for the upcoming 2017-18 school year. As part of the program, teachers will set benchmarks in minutes for students to receive designated Coyotes prizes and then students will keep track of the minutes read at home and in class. Teachers then total the minutes at the end of each month and submit it to the Coyotes.

The Coyotes provide teachers with materials that include a classroom poster to chart progress, student reading logs, benchmark prizes for all children that include bookmarks, folders, decal sticker sheets, drawstring bags, T-Shirts, special ticket offers and a special teacher gift. Children and teachers have additional incentive prizes to earn such as two complimentary tickets to a Coyotes game to the top reader in each class every month, a visit from Howler, the team's mascot, to the top class at each grade level every month, possible player appearances, a chance for teachers to win tickets in a monthly raffle and the grand prize of being invited to Gila River Arena for a Papa John's pizza party and a tour at the end of the school year.

For more information on the Coyotes Reading Program and how you can sign up, please visit

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