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COYOTES NAMED FINALIST FOR NSF ADCHIEVEMENT AWARD

by Staff Writer / Arizona Coyotes

Phoenix Coyotes named Finalist in In-Stadium/In-Arena Category
in the 2007 NSF ADchievement Award Competition

Winners in all seven categories to be selected at the 2007 National Sports Forum

SAN DIEGO � The National Sports Forum announced that the Phoenix Coyotes have been named a finalist in the in-stadium/in-arena category of the 2007 NSF ADchievement Awards. Winners for each category will be selected by a jury of sports executives at the 2007 National Sports Forum in Los Angeles, January 29-31, 2007.

The NSF ADchievement Awards annually recognize the best, most effective branding in seven separate categories and is crowned by the presentation of the NSF Overall ADchievement Award of Excellence - which is annually presented to the one organization that experts feel demonstrated the most consistent level of excellence and quality of advertising across the board.

All told there are seven separate categories making up the NSF ADchievement Awards with the Phoenix Coyotes being selected as a finalist in one of these seven categories. All told the seven categories include: Television, Radio, Out-of-Home, Alternative Media, Sales Collateral, Print and In-Stadium/In-Arena Advertising.

The Phoenix Coyotes created an in-arena campaign - "Coyote Country".

A special awards show presentation showcasing the best print, television, radio, out-of-home, in-stadium/in-arena, sales collateral and alternative media will be held at the 2007 National Sports Forum in Los Angeles, January 29th-January 31st, 2007 -- with the winners in each category to be announced Wednesday, January 31st.

The National Sports Forum is the largest annual cross-gathering of the top teams' sports marketing, sales, promotions and event entertainment executives - an array of people throughout the broad spectrum of teams and leagues, (i.e. NFL, MLB, NBA, NHL, Soccer, Minor Leagues, Auto Racing, Horse Racing, Colleges, etc.), in North America. Each year delegates come to network, share ideas and listen to the industry's top executives discuss a wide range of issues facing the marketplace today. This year, the 2007 National Sports Forum will be held in Los Angeles, CA from January 29-31, 2007.

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