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Coyotes Launch 'Howl Yeah' Campaign for Playoffs; Partner With 9thWonder

by Arizona Coyotes @ArizonaCoyotes / Press Release


Monday, July 13, 2020

GLENDALE, ARIZONA --- Are you excited about the Arizona Coyotes return to the Stanley Cup Playoffs? Howl Yeah.

The Coyotes announced today that the team has partnered with Houston-based global marketing agency 9thWonder to manage brand strategy, creative and media as the team prepares to return to the playoffs for the first time since 2012. The new partnership, which begins with the launch of the Howl Yeah campaign today, will focus on the tremendous excitement Coyotes fans are feeling in anticipation of the team's post-season matchup versus the Nashville Predators beginning August 2.

"There is an incredible buzz around the Valley about the Coyotes returning to the playoffs," said Coyotes President & CEO Xavier Gutierrez. "The past few months have been extremely challenging for everyone, but our fans are thrilled that the Coyotes will be competing in the post-season. The Howl Yeah campaign is a rallying cry for our loyal and passionate fan base that will focus on the fun, excitement, and intensity of the Stanley Cup Playoffs. We're confident that this campaign will energize and unite our team, our community and our state."

"We are excited about our new relationship with the Arizona Coyotes and proud to develop the Howl Yeah integrated campaign for the Stanley Cup Playoffs," said Jose Lozano, CEO of 9thWonder. "This campaign celebrates the thrill and excitement of playoff hockey while introducing an edgy new attitude for the Coyotes."

The Howl Yeah campaign will be featured across the Valley in the form of billboards, radio ads and digital ads. In addition, the team will be producing Howl Yeah T-shirts and flags along with Howl towels to distribute across the Valley leading up to the Coyotes series with Nashville.

To learn more about 9thWonder, please visit

About 9thWonder

9thWonder is an independent marketing agency built for business impact. 9thWonder was founded when agency entrepreneur Jose Lozano formalized a collective of successful independent agencies as one integrated enterprise. Capabilities include: research, brand strategy, media planning, creative, website development, public relations, social media and more. The agency brings together diverse thinkers and specialties from across seven offices (Houston, Dallas, Denver, Los Angeles, New York, Buenos Aires, Argentina and Nha Trang, Vietnam) to identify hidden opportunities, generate marketplace results and develop lasting advantages for clients across a wide-range of industries.

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