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COYOTES INTRODUCE PLAYACTION TECHNOLOGY

by Staff Writer / Arizona Coyotes

PHOENIX COYOTES VS. DALLAS STARS
FIRST NHL GAME TO FEATURE NEW PLAYACTION TECHNOLOGY

The Phoenix Coyotes game versus the Dallas Stars Saturday, December 9th was the first NHL game to feature a cross-carrier mobile service to allow sports fans to interact with live games. PlayAction allows fans to text in predictions via SMS during the game.

mBlox, the world's largest mobile transaction network, and Exponentia, a recognized leader in developing mobile games and interactive applications for sports clients have created the interaction. PlayAction enables fans to interact during the game by posting "predictions" on upcoming plays. The fans can play individually or form leagues to compete against friends for the chance to win prizes during each game. Live results and leader boards are available on the phone and on-line at www.playaction.tv.

Because responses are real-time during the game, fan results can be integrated with TV, internet, mobile, and large stadium displays for a "four-screen" experience. mBlox provides the connection between fans and the service, ensuring that messages are received and posted quickly and accurately.

"Allowing our fans to interact with the game in real time on their mobile phones will bring an added level of excitement to the game," said Michael Bucek, Coyotes' Chief Marketing Officer.

"Mobile-to-television interaction is the next frontier of entertainment in the United States, and the fast-paced nature of sports is a perfect outlet for these services," said Jeff Clark, CEO of mBlox. "Broadcasters can involve live fan predictions via the mobile phone to add another dimension to the game experience."

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