"We are very excited to welcome Tania to the Coyotes," said Gutierrez. "Tania has an impressive marketing background across a variety of industries. Her experience and leadership will help us continue to grow our brand and make her a valuable addition to our team."
Before her time at PetSmart, Moreno spent over six years with Mattel Inc. in Los Angeles. She served as Global Senior Marketing Manager while working extensively in the Hot Wheels and Barbie marketing areas. She led all digital initiatives globally including Asia, Latin America and Europe, for the number one best-selling toy in the world (Hot Wheels). Additionally, Moreno was part of the team that helped rebrand Barbie. She also held the roles of Digital Marketing Manager and Manager of Digital Analytics and Social Listening at Mattel.
Moreno also spent time with CBS Sports as the company's Senior Marketing Manager where she was awarded top social manager in sports by Google. She partnered with broadcast and digital teams to integrate social media elements on air for The Masters, March Madness and NFL on CBS, which resulted in incremental ad revenue. Moreno also guided social strategy for the Emmy award-winning series "Game of Honor".
Moreno also previously worked at the Burger King Corporation as Brand Marketing Manager.
The Miami, Florida native graduated from the University of Tennessee, Knoxville before earning her M.B.A. from the University of California, Berkeley.
