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Coyotes Hire Fry as Special Advisor to the President/Brand Ambassador

by Arizona Coyotes @ArizonaCoyotes / Arizona Coyotes

Thursday, November 15, 2018

GLENDALE, ARIZONA --- The Arizona Coyotes announced today that the team has hired former U.S. Olympian and Chandler, Arizona native Lyndsey Fry to serve as a special advisor to Coyotes' President and CEO Ahron Cohen. Fry will also be a brand ambassador for the club.

"We are thrilled to welcome Lyndsey to our pack," said Coyotes' President and CEO Ahron Cohen. "Lyndsey is a truly special person and an inspirational role model to young people across our State and our entire country. She is incredibly passionate about growing hockey across Arizona and her work ethic and commitment to this endeavor is exceptional. Her new role with our organization is a significant step forward as we pursue our goals of building fandom throughout our State and positively impacting our community."

"I'm very excited to work with Ahron and the entire organization to advance our goal of growing hockey throughout Arizona," said Fry. "I'm proud to be a part of the Coyotes and I'm excited to play a role in helping the team achieve its long-term vision in Arizona for many years to come."

In her new and expanded role, Fry will continue to work with the Coyotes Hockey Development department to spearhead the growth of youth hockey and, particularly, women's hockey with the Small Frys program. Additionally, Fry will play a central role in establishing and implementing a hockey development and engagement strategy. Fry will also provide strategic advice to the organization on a multitude of other areas, including brand awareness, community engagement, corporate communication and operational efficiencies.

Over the past year, participation on women's hockey in Arizona has increased 31 percent from 580 to 757 players. Over the past five years (2012-2018), women's hockey participation has grown 152 percent from 301 to 757 players.

The 26-year-old Fry represented the United States at the 2014 Winter Olympics in Sochi, Russia where she led Team USA to a silver medal. Fry also competed for the United States at the 2013 World Championships (gold), the 2012 and 2013 Four Nations Cup and the 2009 (gold) and 2010 (silver) Under-18 World Championships. From 2010 to 2015, Fry played four seasons at Harvard University, recording 50-58-108 and 60 penalty minutes.

Fry received her Bachelor of Arts degree from Harvard University and her Master's in Business Administration from the W.P. Carey School of Business at Arizona State University.

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