“Coyotes for a Cure” Kick Starts Coyotes Causes Campaign
Team to help increase awareness of Cancer during October
Phoenix Coyotes President and COO Douglas Moss announced that the Coyotes are set to launch the second season of Coyotes Causes – a monthly program dedicated to partnerships among the Coyotes and various non-profit organizations to support community outreach initiatives from October through March.
Each month’s initiative will include a table with information about the cause at Phoenix Coyotes’ home games on the main concourse near Section 116 at Jobing.com Arena. Coyotes’ players will champion a cause each month and help promote awareness of the cause throughout the month.
October’s Coyotes Cause is Coyotes for a Cure, featuring the Susan G. Komen Breast Cancer Foundation – Phoenix Affiliate. The foundation will distribute information as well as auction various one-of-a-kind Coyotes memorabilia to benefit those fighting Breast Cancer. Coyotes forward Peter Mueller will serve as spokesman for Coyotes for a Cure as this fight has touched someone important within his life.
The Coyotes will also sponsor many additional events throughout the month to create awareness for this cause. Members of the Coyotes organization, including Howler – the Coyotes mascot – and members of The Pack dance team, will take part in the Susan G. Komen Race for the Cure walk/run on October 14 in downtown Phoenix. The Susan G. Komen organization will also be at the Coyotes’ home game on Saturday, Oct. 27 vs. the Dallas Stars
as the Coyotes will celebrate Breast Cancer survivors by giving the first 250 survivors in attendance a pink rose. Special “Pack in Pink” posters will also be available to fans for a $5 donation to Susan G. Komen. Coyotes staff members will be dressed in pink for this game and the organization is encouraging all fans at this game to show their support and also wear pink.
In addition, the Coyotes will kick off Coyotes for a Cure on Oct. 4 with the National Hockey League’s Hockey Fights Cancer initiative. The Coyotes’ coaching staff and broadcast teams will be wearing pink ties during the game, while players will have pink ribbons on their helmets. A special in-game PSA will also be a part of this night, which is a joint initiative between the NHL and the NHL Players Association to raise money and awareness for hockey's most important fight.