"We are an NHL hockey team, but at the end of the day, we are neighbors and community members," Matos added. "It's our opportunity and responsibility to make Arizona better and we take great pride in our staff living that mission."
To further benefit the expectation instilled to volunteer in the community as a Coyotes staff member, the team now awards the employee that registers the most service hours annually with a "Coyotes Volunteer of the Year" trophy, which in its inaugural July presentation was rightfully awarded to Media Relations Coordinator Jeffrey Sanders, who logged a total of 54.5 hours of community service.
"It's truly a great honor to earn this award and it's something that I am very proud of," said Sanders, a Valley native who has been with the organization since 2014. "There's nothing I enjoy doing more in my free time than going out into my community, meeting new people and making a positive impact on the lives of others. This program has helped me find a passion that I never knew existed and I'm looking forward to continue to do even more community work over the years to come."
Sanders led the way for a staff that is now held accountable by each employees' requirement to log a minimum of 15 hours of volunteer work per year, a fundamental expectation of everyone that works for the organization in any capacity.
"We are a community asset, and it's our privilege and obligation for everyone involved with our team to make an impact in our Arizona community," Cohen added of the 15-hour service obligation implemented last season.
The spirit of the word community extends far beyond hockey; that's an adage displayed on various components seen in and around the Coyotes' workplace, and a mission that the organization will continue, with resolute efforts, to put into action.