FOR IMMEDIATE RELEASE:
Monday, February 1, 2021
GLENDALE, ARIZONA --- The Arizona Coyotes announced today that the club has signed a multi-year partnership with beverage company Cintron World. As part of the agreement, Cintron will serve as the official energy drink of the Arizona Coyotes. As per club policy, terms of the agreement were not disclosed.
Cintron's Classic Sugar-Free, and Cranberry Sparkling Energy beverages will be available for purchase at all Coyotes home games at Gila River Arena this season. Cintron will be the entitlement partner for the "Cintron Executive Lounge" located on the suite club level of the arena. Cintron will also be hosting and promoting a "Hockey Mom of the Month" contest over the course of the season.
"We're excited to add Cintron's line of Sparkling Energy Beverages to our growing family of partners," said Coyotes President & CEO Xavier Gutierrez. "Cintron's brand image and focus on diversity, inclusion, health and wellness aligns with the core values of our organization. We look forward to developing our relationship and working together to promote our brands."
Victor Edozien, Founder & CEO of Cintron World, who continuously executes on his vision of building a business that spans cultures, exudes positivity and fills a gap in the energy drink category added, "The Arizona Coyotes are a great organization and I have a lot of respect for their leadership and the team. We look forward to creating and delivering value with our Cintron brand and products, while also giving back to the Coyotes Community."
The Cintron World brand mission is to provide the global multi-cultural citizen with premium beverages that revive, replenish, and hydrate throughout their daily lifestyle. The Cintron aspirational brand image of diversity and inclusion encourages everyone to look good, feel great, and live a fashionable, productive, and healthy lifestyle. Our Cintron Sparking Energy Beverages embody these brand attributes and differentiates itself within the energy drink category, as a product that inspires style and sophistication. These beverages have exciting flavors, great taste, and are made with the following product attributes: natural ingredients, Vitamin B-complex, gluten-free, no preservatives, no aspartame and no high fructose corn syrup. Drink It Live it!