Thursday, November 20, 2014
GLENDALE, ARIZONA --- The Arizona Coyotes and mix1 Life, Inc., (OTCBB: MIXX) announced today a long-term partnership agreement. As part of the deal, mix1 will be designated as the Exclusive Nutritional Drink of the Arizona Coyotes. As per club policy, terms of the agreement were not disclosed.
The partnership will formally go into effect immediately, with the Coyotes’ exclusive suite level club being renamed “mix1 Club”. mix1 Club will be prominently featured with new brand integration including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission. In addition, mix1 will be integrated into arena signage, radio broadcasts, paw patrol sponsorship, and will sponsor Arizona Coyotes youth sports programs to build awareness of its brand through community involvement.
“We are very pleased about our new partnership agreement with mix1”, said Coyotes Co-Owner, President and CEO Anthony LeBlanc. “mix1 is the perfect partner to secure the naming rights to our prestigious suite level club in Gila River Arena and participate in many other branding opportunities. mix1 is a brand that produces and promotes great tasting natural nutritional products and a healthy lifestyle. Our partnership will raise awareness about their brand and their nutritional drinks with all Coyote fans.”
mix1 is a unique reformulated entrant in the protein category delivering protein plus nutrition to many different demographics through leading retailers in the United States. It is a differentiated product in a category where consumers are looking for healthy options that will help them live a healthier lifestyle. mix1’s natural formula of antioxidants, vitamins, minerals and 26 grams of protein makes for a great ready to drink beverage.
“mix1 is committed to expanding our brand with leading partners such as the Arizona Coyotes in order to drive greater consumer product awareness in our local backyard,” said Cameron Robb, CEO of mix1. “Our goal has always been to drive sales through marketing initiatives that are deep rooted in local communities, which will ultimately enhance the long term growth of our brand. We choose to align our brand with partners who are concerned about healthy lifestyles of local people. Coyotes team members, fans and management care about its youth as well as the parents that support them. mix1 chooses to get behind any partner that wants to instill positive lifestyle change including the importance of nutrition and exercise and for that we choose to support the Arizona Coyotes.”
For more information on the Coyotes, please visit ArizonaCoyotes.com or call 480-563-PUCK (7825).
About Mix1 Life, Inc.
Mix1 Life, Inc., (“MIXX” or “mix1″), is the innovator and distributor of mix1 natural nutritional products. Here at Mix1 the philosophy is pretty simple: we only create products with natural, high-quality ingredients that are truly functional. We believe natural products are better than artificial ones and are the key to leading a healthy balanced life. As a company we want to improve people’s lives by promoting active lifestyles and overall health. Mix1 has the perfect mix to fit your life and schedule. Never again will you miss getting the necessary nutrients because you were too busy to eat. We strive to help you make healthy choices during your busy day in order to help you feel your best not only today, but every day. For more information on mix1, visit www.mix1life.com