Additionally, Gila River will be the season-long presenting sponsor and participate in a variety of community activations throughout the season.
"We are thrilled to announce our extended partnership to add the Gila River Resorts & Casinos logo to our beloved home jerseys," said Coyotes President & CEO Xavier A. Gutierrez. "Gila River has been a long-term partner for the Coyotes, and we are grateful for their tremendous loyalty and support over the years. Like the Coyotes, Gila River prides themselves on their commitment to excellence and to positively impacting our community. We look forward to having Gila River's distinguished and respected name and logo on our incredibly popular black Kachina jerseys."
"Gila River is honored to be the first-ever Native American owned gaming enterprise to have its logo on an NHL jersey," said Kenneth Manuel CEO of Gila River Resorts & Casinos. "As local leaders, we have developed an incredible partnership with the Arizona Coyotes driving positive change in the community as well as bringing world class hockey to the Valley. We are thrilled to embark on this historic journey paving the way for other Native American gaming enterprises."
Gila River Resorts & Casinos is hosting a jersey reveal party on Thursday, Sept. 22 at the Wild Horse Pass location in Chandler. Coyotes' fans are welcome to attend to get a sneak peek look at the momentous new jersey patch. The event starts at 5:30 p.m. on the casino floor and guests will have the opportunity to win Coyotes swag and prizes.
For more information on the Arizona Coyotes, please visit ArizonaCoyotes.com.
Video: Coyotes x Gila River Resorts & Casinos Jersey Patch
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