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Coyotes and Dutch Bros Coffee Form Practice Jersey Partnership

by Arizona Coyotes @ArizonaCoyotes / Press Release


Tuesday, March 10, 2020

GLENDALE, ARIZONA --- The Arizona Coyotes announced today a partnership with Dutch Bros Coffee to add the company's logo to the Coyotes' practice jerseys for the remainder of the 2019-20 season. The Dutch Bros Coffee logo will be added on the front right corner of the Coyotes practice jerseys.

"We are excited to partner with Dutch Bros Coffee and thrilled to add their company name and logo to our practice jerseys," said Coyotes President and CEO Ahron Cohen. "Like the Coyotes, Dutch Bros Coffee is a company that is on the rise, very active in the community and has a very bright future. We look forward to a strong partnership and their help in growing our brand."

"It's an honor to be included on the Coyotes practice jerseys and to come along side and support their growing program," said Josh Hayes, general manager of Dutch Bros Phoenix. "On and off the ice, the Coyotes are always a light to the community!"

As part of the partnership agreement, Dutch Bros Coffee will be integrated into the Coyotes social media accounts, including exclusive features from the team's morning skate on game days. The deal will also include in-store activation around the Coyotes "Rally the Valley" promotion, and a charitable tie-in with the Arizona Coyotes Foundation.

For more information regarding Arizona Coyotes tickets, please call 480-563-PUCK or visit

About Dutch Bros 

Dutch Bros Coffee is the country's largest privately held drive-thru coffee company, with more than 380 locations and 12,000 employees in seven states. The company is headquartered in Grants Pass, Oregon, where it was founded in 1992 by Dane and Travis Boersma. Dutch Bros serves specialty coffee, smoothies, freezes, teas, a private-label Dutch Bros Blue Rebel energy drink and nitrogen-infused cold brew coffee. Its rich, proprietary coffee blend is handcrafted from start to finish.

In addition to its mission of speed, quality and service, Dutch Bros is committed to giving back to the communities it serves. Through its Dutch Bros Foundation and local franchisees, the company donates several million dollars to causes across the country each year.

To learn more about Dutch Bros, visit, like Dutch Bros Coffee on Facebook or follow @DutchBros on Twitter.

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