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Coyotes Add Berry to Corporate Sales Staff

by Arizona Coyotes @ArizonaCoyotes / Arizona Coyotes

Wednesday, March 21, 2018
The Arizona Coyotes announced today that the organization has added Mike Berry as Vice President, Corporate Partnerships.

Berry will be responsible for driving revenue through the development of integrated corporate marketing programs for new and existing Coyotes partners. He joins the Coyotes from Georgetown Sports Properties, which is part of the FOX Sports College Properties group, where he served as Vice President and General Manager of GSM, representing Georgetown University Athletics' multi-media platform.

"We are excited to have Mike join our Corporate Partnerships team," said John Knebel, the Coyotes' EVP of Corporate Partnerships & Premium Seating. "Mike has a successful track record of creating strategic marketing programs that drive business. The front office and our corporate partners will all benefit from his experience and approach."  

Berry began his sports marketing career with the NBA's Portland Trail Blazers, with a focus on sponsorship sales for the Rose Garden Arena project. In addition, he oversaw all naming rights, founding partnerships and premium seat revenue for the Indiana Pacers' Conseco Fieldhouse project. His NBA experience also includes development of the premium seating and corporate partnership sales center for the San Antonio Spurs AT&T Center project.

Berry has also been in various sales and revenue generating leadership roles with record-setting corporate sales teams with Major League Baseball's Pittsburgh Pirates, San Francisco Giants and the Washington Nationals. He earned his BBA in Finance from Texas Christian University and his MBA from the University of Oregon's Lundquist College of Business.

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