Washington, D.C. -- Monumental Sports & Entertainment (MSE) and Mars Wrigley Confectionery announced today that they have reached a multi-year agreement to make Mars Wrigley Confectionery candy the "Official Chocolate" of the Washington Capitals.
"We are thrilled to partner with Mars Wrigley Confectionery to offer our fans delicious options when they come to a Capitals game," said Jim Van Stone, President of Business Operations for Monumental Sports and Entertainment. "We are committed to ensuring that every aspect of our fans' experience at Capital One Arena is exceptional, and we're especially proud to partner with parent company Mars, Incorporated that also calls DC home."
"We are incredibly excited to partner with the Washington Capitals. This partnership is an authentic continuation of sports marketing for many years, and our long-standing commitment and support of WA, DC," said William Clements, VP Sponsorships for Mars Wrigley Confectionery. Clements further indicates, "Mars Wrigley Confectionery is committed to the communities in which we work and call home, which makes this partnership a win-win for us."
As part of the agreement, Mars Wrigley Confectionery will advertise the M&M'S® Brand logo on the ice at all Capitals home games. They will also advertise via home penalty box signage and digital signage inside and outside of the arena bowl at Capital One Arena.
Mars Wrigley Confectionery candies will be featured at point of sale locations throughout the arena, and as part of the partnership there will be additional unique, VIP experiences and opportunities for fans to connect with Mars Wrigley Confectionery brands.
This partnership is the latest step in MSE's relentless commitment to continually improve and upgrade the fan experience for every fan who comes in the door at Capital One Arena.
This announcement also comes as Monumental Sports and Entertainment continues a year of dynamic growth, having purchased two Arena Football League teams, the Washington Valor and the Baltimore Brigade; invested in one of the biggest esports franchises, Team Liquid, and purchased an NBA G League team that will start play in the fall of 2018 at the city's new facility at the St. Elizabeths campus in Ward 8.
Monumental Sports &Entertainment
Monumental Sports & Entertainment (MSE), located in Washington, D.C., is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates five professional sports teams: the AFL's Baltimore Brigade and Washington Valor, NBA's Washington Wizards, NHL's Washington Capitals and the WNBA's Washington Mystics. The company is also co-owner of aXiomatic, which has controlling interest in global esports franchise Team Liquid, and owns and operates Capitol One Arena in Washington, D.C. Monumental Sports & Entertainment also manages Kettler Capitals Iceplex, the state-of-the-art training facility for the Capitals and EagleBank Arena on George Mason University's campus. The District of Columbia and Events DC are building a new sports and entertainment facility in Southeast DC on the St. Elizabeth's East campus. The facility will feature a state-of-the art training facility for the Washington Wizards and Washington Mystics and will also include a 4,200-seat arena which will become the new home of the Washington Mystics. The facility is scheduled to open in the fall of 2018. Monumental Sports & Entertainment also co-owns and operates Monumental Sports Network (MSN) with the NBC Sports Group. MSN is the mid-Atlantic region's top destination for exclusive fan experiences and original sports content across desktop, tablet, mobile and OTT streaming devices. Visit www.monumentalsports.com.
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom - inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.