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Georgetown Retailer Creates Custom Reebok Capitals Ventilator Shoes

MAJOR, a premium footwear and streetwear retailer located in the historic Georgetown section of Washington D.C., works with Reebok to create a custom Capitals running shoe available May 6.

by Washington Capitals @Capitals / WashingtonCaps.com

Reebok, the official licensee and on-ice partner of the NHL, wanted to do something special with their Certified Network Partners in creating exclusive NHL collaboration shoes.

MAJOR, Reebok's Certified Network Partner in Washington, D.C., was tasked with creating a shoe for the Washington Capitals and had this to say about creating the custom kicks:

The inspiration behind the shoe was to present the past and the present of our beloved Caps. The color scheme and the design cues were drawn from the historical jersey worn this season on Thursday nights. We picked the double knit sand mesh like the old jerseys they used to wear in the 80's, along with the wool and buck leather used in hockey gloves for the upper of the shoe. For the outsole, we decided to emulate the ice of the Verizon Center, and created a printed surface with the Capitals historic logo, encapsulated under a clear outsole. The stars from the jersey is embroidered on the toe of each shoe, and the NHL logo is embroidered on the back of each shoe. For this special occasion, we also flipped our MAJOR branding to simulate the Caps logo typestyle. Finally, the shoe comes with a hockey style round laces in red/white/blue combination, as well as white and blue flat laces.

The base model of the shoe is Reebok's highly acclaimed Ventilator running shoes. The Ventilator is the best selling Reebok runner to date. MAJOR previously collaborated on the MAJOR x Reebok Cherry Blossom Ventilator in 2016.

The MAJOR x Reebok Capitals Ventilator running shoes will be available in store starting May 6, 2017.

Price: $130

Sizes: US Men's 4 to US Men's 15 (including half sizes)

About MAJOR:

Founded in 2006, MAJOR was the first sneaker lifestyle and streetwear boutique in the Washington D.C. area. Located in the heart of the historic Georgetown neighborhood, blocks away from the campus of Georgetown University, MAJOR has been recognized around the globe, as one of world's top sneaker boutiques (including Complex Magazine's Top 50 Sneaker Boutiques of All Time). MAJOR's exclusive in-house apparel and headwear program, on its own or in collaboration with brands like New Era Cap Company, has also garnered critical acclaim from media and fans alike.

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