ARLINGTON, Va. – The Washington Capitals – who are enjoying significant increases in attendance and television ratings – will launch a weekly, 30-minute television show on Comcast SportsNet in response to fans’ increased appetite for information on the team. Capitals Red Line Monday presented by Geico is a fast-paced, behind-the-scenes look at the team and will debut on Comcast SportsNet on Feb. 9 at 9:30 p.m. (30-second promotional spot for Capitals Red Line Monday http://capitals.nhl.tv/team/launch.htm?type=fvod&id=30015&catid=859
Each of the eight shows will consist of nine segments lasting between one and three minutes each. These segments also will be featured on CSN’s SportsNite, available on WashingtonCaps.com and through a special Capitals Red Line Monday video widget and some segments will be shown on video board at Caps games. Each episode also will be replayed on Comcast SportsNet and through On Demand where available.
“This show is a testament to our fans and the passion and energy that they have for the Caps,” said Tim McDermott, senior vice president and chief marketing officer of Washington Capitals. “You can only create shows like this if your fan base is strong, growing and passionate, and that is exactly what is happening with the Caps and hockey in D.C.”
The nine primary segments are designed to bring Caps fans and casual sports fans closer to the hottest team in Washington, D.C. Some media have dubbed the Capitals the “coolest team in professional sports,” and Capitals Red Line Monday will show you why. The show is a combination of efforts between the Capitals, Comcast SportsNet and Starbridge Media Group, Inc.
“It is an exciting time in our long-term relationship with the Washington Capitals,” said Rebecca Schulte, senior vice president and general manager of Comcast SportsNet Mid-Atlantic. “Comcast SportsNet has seen a record-breaking increase in our live Capitals game ratings because of the success of this young team. Capitals Red Line Monday gives our viewers additional original sports programming, providing them a unique look at one of their favorite local teams.”
The nine segments include Caps Bling, which will give fans the inside look at the players off the ice, showing their homes, cars, collections and passions away from the rink. Who I Am will be a series of questions in a casual setting offering fans a quick, fun look inside the player’s personality. Ask a Cap will give the fans an opportunity to get Caps players’ opinion on their questions. There will be a couple of guest appearances by kid reporter Brady Boudreau, the 9-year-old son of Capitals coach Bruce Boudreau who is known for his tough line of questioning.
The FAN-ATIC segment, presented by The Greene Turtle, will showcase some of the Capitals’ colorful fan base, while Forces of Hockey, presented by American Service Center, will compare occurrences in everyday life with what takes place during the world’s fastest sport. For example, does getting checked by Alex Ovechkin
feel like getting hit by a car going 20 mph?