Team becomes 13th in National Hockey League to transition to new web design
ARLINGTON, Va. – June 13, 2007 – The Washington Capitals re-launched the team’s official website, WashingtonCaps.com, today, Wednesday, June 13, becoming the 13th of the NHL’s 30 teams to transition to the new league-wide web design. The new-look, fan-friendly design will be seen on each of the team’s 30 sites before the beginning of training camp in September.
Capitals chairman and majority owner Ted Leonsis helped to spearhead the project, assisting the league in marketing the idea of a similar, more fan-friendly design that would better each team’s site.
“WashingtonCaps.com has always been an important part of our franchise and one of the primary ways we engage with our fans,” said Leonsis. “I’m excited about the new look and believe that we have made a great site even better – and I can’t wait to see it in red, white and blue next week. We remain committed to being on the cutting edge when it comes to offering our fans multimedia content, interactive opportunities and editorial insight, and this new platform will allow us to maintain our leadership position moving forward.”
Along with the design change, Washington has re-introduced fan polling to the site’s homepage and will look to make an even larger transition when the team unveils their brand new red, white and blue uniforms on June 22 at the team’s Draft Party and uniform unveiling at Kettler Capitals Iceplex. After the uniform’s unveiling, the site will transition to the new colors of the Capitals.
The league’s new template will make it easier for fans to scan through each of the team’s websites and locate information. Prior to the transition teams did not have a similar format and finding info from site to site could be challenging. Now fans can locate whatever they need – whether it is ticketing information or statistical records – in similar, easy-to-find locales no matter which team site they are perusing.