Vancouver, BC – Today at a downtown media conference held just prior to the Sports Celebrities Festival, the Vancouver Canucks led by Captain Roberto Luongo and alternate captains, Mattias Ohlund, Willie Mitchell and Ryan Kesler unveiled the club's new third sweater. The team captains were joined by four Special Olympics BC Athletes in the unveiling of the sweater that will be worn 15 times during the 2008-09 season.
The Canucks will debut their new look this Saturday night when they play host to the Toronto Maple Leafs. The sweater combines the original blue, green and white colouring, along with the 'Stick and Rink', 'V' and 'Johnny Canuck' logos to honour each era of Canucks history.
"Our new sweater is intended to celebrate the past and present in both the Canucks and Vancouver's hockey history," said Chris Zimmerman, Canucks President and CEO. "The new sweater reflects our heritage, our future and our great city and province."
The Canucks new third sweater is primarily blue with classic horizontal green and white stripes; a tribute to the Canucks first NHL season in 1970, symbolizing BC's natural landscape. The primary mark on the chest is an evolution of the original 'Stick and Rink' logo that maintains simplicity in its design and a connection to the game of hockey, while providing more definition to the Canuck 'C'. Each shoulder features a 'V' and 'Johnny Canuck' logo reflective of Vancouver's hockey heritage.
The design of the third sweater captures the rich history of our fans love of hockey, Canuck teams, the original colours, the first logo and the 'V' for Vancouver. Prior to the start of the 2007-08 season the Canucks launched their current home and away sweaters as part of the League wide initiative that sees all 30 teams wearing the Rbk EDGE Uniform System.