Vancouver, B.C. – Canucks Sports & Entertainment announced today the launch of their 2012 Celebrate Responsibly campaign ‘This is Our Home’ with public service ads designed for a comprehensive television, radio and poster campaign. ‘This is Our Home’ shares a message of unity, respect and civic pride using the collective voice of Canucks fans, players and alumni.
Filmed in over 20 locations throughout Greater Vancouver ‘This is Our Home’ features Vancouver Canucks captain, Henrik Sedin, alternate captains Kevin Bieksa, Ryan Kesler, Manny Malhotra and Daniel Sedin along with Canucks Alumni Trevor Linden and Stan Smyl and a contingent of passionate fans. Showcasing the natural beauty of the region, ‘This is Our Home’ promotes a simple message of the inclusive and positive nature of sports and community. It shares the values of the season-long ‘Heart of a Canuck’ tradition celebrating courage, honor, humility, integrity and passion.
As an organization, Canucks Sports & Entertainment is dedicated to building awareness for the importance of respecting your fellow fan and insisting others do the same to ensure responsible and passionate fan behavior. The ‘This is Our Home’ campaign, which Canucks Sports & Entertainment has consulted on with the City of Vancouver, encourages all fans to celebrate responsibly and to respect one another at all times.
‘This is Our Home’ is an extension of the organization’s season long efforts to strengthen that message, which has included in-arena videos and recognizing “local heroes,” to further raise the expectations that Canucks fans enjoy the hockey experience while conducting themselves in a respectful way.
‘This is our Home’ campaign components include three video PSA's (15, 30 and 60 second versions), a 30 second radio PSA and four different posters featuring fans, players and alumni. All components of the campaign are accessible by visiting Canucks.com/thisisourhome. ‘This is Our Home’ was filmed and produced by Twin Engine Productions.