VANCOUVER, B.C. - The Vancouver Canucks announced today their initiative to promote the National Hockey League’s cancer awareness program. The club will host its Hockey Fights Cancer Awareness Night on Wednesday, October 26, 2011 during their home game versus the St. Louis Blues.
Canucks Sports & Entertainment rink board sponsors and virtual advertisers are showing their support of Hockey Fights Cancer by changing their creative to lavender.
"Hockey Fights Cancer night is an important initiative for our club," said Mike Gillis, President and General Manager, Canucks Sports & Entertainment. "Cancer has an impact on all of our lives and I would like to thank our corporate partners for their support of this very worthwhile cause."
Cancer patients and their families from Camp Goodtimes and the Leukemia & Lymphoma Society of Canada will attend the game as special guests in Lui’s Crease Club charity suite. In addition, members of Prostate Cancer Canada and the Leukemia Lymphoma Society will have display tables on the concourse offering fans the opportunity to learn about various cancers and to make donations.
In support of the initiative, Canucks players have and will continue to wear Hockey Fights Cancer decals on the back of their helmets for all games during the month of October.
Additionally, Canucks President & General Manager Mike Gillis, as well as members of management, coaching staff and team broadcasters will be wearing lavender Hockey Fights Cancer ties on Wednesday night to show support. Lavender, which represents awareness for all cancers, is the designated colour for this initiative.
Fans can also help support Hockey Fights Cancer by purchasing Hockey Fights Cancer ties, t-shirts, bracelets and hats from the Canucks Team Store. A portion of the proceeds will be donated to Hockey Fights Cancer.
With the support of Hockey Fights Cancer, the Vancouver Canucks will be making a $5,000 donation to the Hannah’s Heroes Foundation, which raises awareness and funds for pediatric brain cancer research.
Hockey Fights Cancer is a joint charitable initiative founded in December 1998 by the National Hockey League and National Hockey League Players’ Association. It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America. The goal of Hockey Fights Cancer is to raise money and awareness for national and local organizations involved in cancer care and research. Since being founded in 1998, Hockey Fights Cancer has raised more than $12 million.
Hockey Fights Cancer is a component of The Biggest Assist Happens Off The Ice, the National Hockey League’s and National Hockey League Players’ Association’s social responsibility program that builds on hockey’s long-standing tradition of addressing important social issues in North America and around the world.
For more information on the League-wide Hockey Fights Cancer program, please go to www.nhl.com.