Vancouver, B.C. - adidas, the National Hockey League and the Vancouver Canucks today unveiled the adidas Reverse Retro ADIZERO jersey for the Canucks. Vancouver's alternate jersey will be worn multiple times next season as part of a historic League-wide program where each team will be participating.
adidas worked closely with the NHL® and each team to design a Reverse Retro jersey representing unique and historical moments in each club's history, while refreshing the color and design combination for an all-new presentation.
Originally red, Vancouver's Gradient Orca Jersey debuted during the 2001.02 season. The Canucks team was coming off its first playoff appearance in five seasons and the fanbase had just had its first glimpse at a couple of young future stars, Daniel and Henrik Sedin. The jersey was also featured during one of the most exciting eras in team history when the West Coast Express was taking the League by storm.
Fast forward roughly 20 years, and the team is again in a very similar position having finally returned to the playoffs, led once again by a new era of Canucks hockey, and the young stars of the future.
"There is no doubt Canucks fans are passionate about their jerseys and love to discuss and debate both their favorites from the past and initiatives like this one. So, this will be fun for everyone as we introduce this new initiative, partnering with adidas and the NHL." said Trent Carroll, COO of Canucks Sports & Entertainment. "The Canucks adidas Reverse Retro jersey is an innovative way to bring a new element into a season that will drive some excitement for our fans when it is introduced and worn by our team.
This jersey represents a turning point, a visual depiction of transition, from green to blue, from one era of Canucks hockey to the next and the start of a young emerging team with a bright future, continued Carroll. I can't wait to see them on the ice."
Video: Canucks, adidas and NHL Unveil Reverse Retro Jersey
"Hockey fans love retro jerseys and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist," said Dan Near, Senior Director at adidas Hockey. "Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation, and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each team's history with something new via designs that have never been seen before in the sport."
Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President added, "NHL team jerseys have long carried deep historical significance for avid and casual hockey fans. Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoints. The Reverse Retro program is a celebration of the hockey jersey's confluence of nostalgia, style and broad appeal. As a brand, adidas sits at the epicenter of youth, sports and lifestyle and is the ideal partner for this exciting initiative."
Each team will wear the adidas Reverse Retro ADIZERO Authentic jersey in multiple games during the 2020-21 NHL season with special head-to-head matchups featuring exciting and renewed rivalries - both old and new - the league will announce at a later date.
The Canucks Reverse Retro jerseys are now available for pre-order through the Canucks Team Store and will be available in-store starting December 1.