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The Official Site of the Vancouver Canucks

30 Years, 30 Stories

by Staff Writer / Vancouver Canucks

After 30 years and a career full of achievements and stories, here are 30 stories from a man who's been through it all.  No one tells a story quite like Norm can. 

At the end of the 2006-07 season, Norm retired but he left behind a piece of him with some stories through his colourful career.

Check back everyday as we post a new video story over the next 30 days from someone who's been there every step of the way.

Norm Jewison started with the Canucks as the Director of Media Relations in 1977 and remembers every moment since taking on the position 30 years ago.

And since then he's done everything in between. Go back to 1982 as he reflects on the 25th anniversary of the Canucks run to the Stanley Cup final in 1982.

Norm grew up in the hockey hot-bed of Montreal, but his own on-ice career was restricted to, as he puts it, “beer leagues”. After graduating from Sir George Williams University, he began working for the NHL in 1966, under President Clarence Campbell. The following year saw the expansion of the League from the original six teams to twelve.

Norm stayed at NHL headquarters until 1977, when he accepted the position of Director of Public Relations with a fledgling Vancouver Canucks franchise. The team had struggled out of the gate, had then enjoyed a couple of winning seasons, in 1974-75 when they won the Smythe Division, and the following year when they finished second, but had subsequently returned to below .500 hockey.

Norm arrived in the days before there were television stations devoted to sports, before everyone had internet access. More

Coming to a new city is never easy but a snow-topped mountain as one of your first views sure makes the trip a lot better.
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While the weather may have been grey during training camp, the people were anything but. With these characters around, there's never a dull moment.
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When you have a power-play specialist, you use him but what happens when you don't put your power-play specialist on the power-play?
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Jake Mildford came to Vancouver and started building the team that would make it to the NHL FInals but wait, maybe it was "John Milford".
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The story behind how Thomas Gradin came to Vancouver to wear the Canucks yellow and the infamous V.
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When you put three great players together, something great will likely come out of it.  And as you already know, something great did happen.
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Remember 1982 as the historic Canucks run through the playoffs.  More

Go back to the '94 playoff run with a young Pavel Bure and Captain Trevor Linden.  More

Reflections on the 25th anniversary of the run to the Stanley Cup in '82.  More


Many of today’s Canucks fans weren’t even born during the team’s Cinderella run to the Stanley Cup finals in 1982.

But, for those that were, Jim Robson’s play-by-play call was an integral part of the experience, as much linked to Towel Power and the Flying-V jersey.

Now, 25 years later, Robson, as well as a few members of that ’82 team, recall how they caught lightning in a bottle and took the city on an unforgettable ride.

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