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The Montreal Canadiens' "Fan Jam" moves to new home for 2015 NHL playoffs

by Staff Writer / Montréal Canadiens

MONTREAL – The Montreal Canadiens officially unveiled plans for their 2015 Fan Jam, the annual fan festival held ahead of every home playoff game. For the first time in its history, the Fan Jam will move to a new location away from its traditional site on the streets in front of the Bell Centre; this year the event will call a large, open-air lot on the corner of Peel and St-Jacques Streets home for the duration of the team’s postseason run.

“With the volume of construction around the Bell Centre this year, we were faced with a logistical challenge of offering fans a spacious yet secure and festive environment to celebrate the Canadiens’ berth in the playoffs without moving too far from the arena itself,” said team executive vice president and chief operating officer, Kevin Gilmore. “Thanks to our partners at Cadillac-Fairview and working closely with evenko, we have secured a large, open-air lot that will be transformed into a great destination for Habs fans just two blocks south of our building.”

Opening three hours before every home game (4 p.m. for 7 p.m. starts), the Fan Jam will be host to a wide array of activities offered by the team and its partners for young and old alike. New this year will be a 60-foot illuminated Ferris wheel that provides spectacular views of the city. A live DJ and band will perform throughout the event, while drinks and BBQ-style food will be provided by La Cage aux Sports. Free Canadiens-themed haircuts by Notorious and Canadiens-themed permanent tattoos by Adrenaline will be provided on a first-come, first-served basis (18+ for tattoos) for a second straight year. A mechanical bull, face-painting booth, and alumni autograph tent will also be back, along with contests hosted by the team’s in-game hosts and Youppi! that award a variety of prizes – including tickets to that day’s game – to fans who complete certain challenges.

Media partners including RDS, 98,5 FM, TSN 690, CHOM, and CKOI will all be broadcasting live from the event, while Scotiabank, Ford, Canadian Tire, MBNA, Coca-Cola, and Canderel will also be operating promotional areas with giveaways for fans in attendance.

At the start of each game, fans without tickets are invited to stay on-site at the Terrasse DU Club, the outdoor patio area which will remain open until 11 p.m.

Fans moving between the event and the Bell Centre are encouraged to use De La Montagne and St-Jacques, or Peel and De La Gauchetière/Avenue des Canadiens-de-Montréal, in order to avoid traffic and construction along St-Antoine.

The 2015 Montreal Canadiens Fan Jam is presented by La Cage aux Sports. It will be held for the first time on Wednesday, April 15 at 4 p.m.

Montreal statues have playoff fever
Dozens of statues in the Montreal region have caught playoff fever, following the success of last year’s initiative between the Canadiens and the City of Montreal.
Select statues will wear non-permanent bleu-blanc-rouge stickers below the eyes for the length of the Canadiens’ playoff run.
We invite you to discover these across the city during the postseason.

Thousands of vehicles in playoff mode
Thousands of vehicles and buses will proudly show their colors this spring with the #GoHabsGo 2015 playoff window cling. More than 15 000 #GoHabsGo window clings have been distributed in the greater Montreal area courtesy of Canadian Tire. Fans can also celebrate the playoffs by getting their own #GoHabsGo window cling for a $2 donation to Jumpstart at participating Canadian Tire stores.

TricoloreSports and Off The Hook launch
Playoffs is a time for new and fresh product to hit the shelves. An exclusive offering of #GOHABSGO branded product has been prepared for our fans. A wide variety of products such as car flags, T-shirts and bumper stickers are available at Bell Centre stores as well as on The products vary in pricing, but the most popular item, the T-shirt, is only $20 tax included! This line is exclusive to Tricolore Sports.
Along with our exclusive #GOHABSGO line we are launching our latest CH X OTH capsule. The capsule feature two t-shirts, one with a ‘Montreal’ pennant and the other with a stylized blue helmet, plus a Barbarian made crew neck. The line is available at both Off The Hook and Tricolore Sports locations.

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