It's 2021 and masking up is in - and not just at the grocery store.
The Masked Singer… The Masked Dancer… heck, Habs goalies alone have been making masks cool for over 60 years now.
So in keeping with the zeitgeist, enter: The Masked Cameo.
New for every Saturday night game this season, a surprise celebrity Cameo will be unveiled across @CanadiensMTL social accounts during first intermission.
Needless to say, a lot of famous voices are about to get in on the classic "Go Habs Go" chant - or at least the ones who humored our requests.
Will it be an actor under the dog mask? A musician in the hippo mask? An athlete in the taco mask?
Follow the Canadiens on Twitter, Instagram, and Facebook for the latest clues to find out.
The Masked Cameo is part of the team's FANatic Saturdays programming, bringing home the excitement of Saturday nights at the Bell Centre, virtually, with live DJ sets, massive trivia parties, and more.
The debut Cameo drops during first intermission of the Jan. 23 game in Vancouver, and you won't want to miss it: this celeb has given pep talks to The Terminator.
For more Canadiens-Cameo coverage, click here to see how Brendan Gallagher recently joined the service for a good cause.