The Quebec-born rapper goes for a spin on the Habs' ice in his new video
Thibault Deneufbourg, translated by Dan Braverman
In his song 56K, Loud says: "All I know how to do is to make records and then break records" («Tout ce que je sais faire, c'est faire des records pis défaire des records»). Apparently, the Quebec-born rapper can add another skill to his list: Bell Centre Zamboni driver.
Close to a year and a half after dropping his first album, Une année record, the Rap Queb artist released a double clip for his new songs Fallait y aller and Salles combles ahead of the release of his second album Tout ça pour ça on May 24. And naturally, when we think of a salle comble, or a sellout, we think of the Bell Centre. And it was on the Canadiens' very own ice that Loud decided to shoot part of his video - and he took the opportunity to take the Zamboni for a spin when he did.
The Montreal rapper recently won the Juno for Francophone Album of the Year as well as three awards at the most recent ADISQ Gala, all the while completing a worldwide tour and making appearances at festivals, including Osheaga.
Loud will be back at the Bell Centre in a few weeks for a pair of shows. The first concert, on May 31, is already sold out but rap fans can still grab tickets for the second show on June 1 here.