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Canadiens launch third annual esports initiative

Club to partner with Scotiabank, Coca-Cola Energy and Dreamhack for NHL21 tournament

by Montreal Canadiens @CanadiensMTL / Press Release

MONTREAL - The Montreal Canadiens opened registration today for their third annual NHL21 esports tournament, which is presented by Scotiabank in partnership with Coca-Cola Energy and produced by Dreamhack.

Qualification games begin on April 10 with the Finals to be played on April 24. All games will be contested online, with those from the Division Semi-Finals through the Finals streaming live on the club's official Twitch channel. Registration is free and open to players across Canada and the United States.

This year's 1v1 tournament winner will take home $3500, a PS5 console, an official team jersey with his/her tag on the back, an invitation to a Canadiens game in a private suite next season, and 5000 points in Club 1909, the team's loyalty program. Additional prizes are also offered to the second-place finisher and the runners-up in each division of the tournament.

"In a season where so many of our planned activities have been forcibly upended or canceled due to the ongoing pandemic, we're thrilled that we can once again connect with the gaming community online and engage with our fans there in a familiar way," said France Margaret Belanger, Canadiens Executive Vice President and Chief Commercial Officer. "We saw over 2200 registrations for our tournament last season, so we're anticipating an even greater level of participation this year, under the circumstances."

The first two winners of the Canadiens' esports tournaments were both Quebec natives. The inaugural tournament held in 2019 was won by Michael Viens (realmiviens on Twitch), while in 2020 it was Matthew Grenier (Gren_35 on Twitch) who claimed the top spot.

For more details or to register for the tournament, head to

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