Transcript: Boston Bruins Senior Vice President of Sales and Marketing Amy Latimer
/ Boston Bruins
Boston Bruins Senior Vice President of Sales and Marketing Amy Latimer Opening statement… We are beginning our 2012-2013 renewal campaign and have released pricing, and our season ticket holders will be allowed to go on and start renewing shortly. As noted in the press release, our average weighted increase is just over five dollars – $5.45 for the season tickets for this year. We do think, recognizing it is an increase, that this is a very fair increase for our season ticket holders. We still think we’re very competitive in the market place.
On if the increase is higher than last year and how is the weighted average determined… It’s slightly higher than it was last year, and the weighted average is that we’re taking the amount of renewal seats that are up for this year, with the increase spread across both the loge and the balcony.
On what the increase was last year… Last year we were just over four dollars last year.
On the number of season tickets this year and last year… It’s the same. We capped it at 12,000 seats.
On what factors are considered when determining the pricing and if team performance influences it… Well, certainly the performance, but most of our pricing is by location and then we take into consideration our long time season ticket holders. They pay less than somebody that was a new season ticket holder last year. So if you came in last year, and say you were a $50 season ticket holder – I’m sorry you were a season ticket holder last year, you came in and you paid a higher price. This year, my price is still lower to renew than the new person that came in. We’re very conscientious of trying to take care of our long time season ticket holders and making sure they have the best price.
On how the Bruins’ success over the past year has impacted ticket sales… We certainly believe that we’ll reach our cap again and we’ve actually, we started a wait list last year to try to put people in a queue that are looking to obtain season tickets. But we’ll continue to keep that cap in place because we want to make sure that we still keep enough tickets available for individual ticket purchasers and for group sales; make sure that everybody has an opportunity to come in and see the Bruins.
On if the season ticket cap is a way to give back to all loyal fans… Yes. We want to make sure that, you know, the casual fans can come as well and that we have some people that are mini-plan holders as well that can’t attend all 43 games. So we’ve really tried to make sure we have inventory dedicated to all of the clients - anybody that would like to come to a game.
On what regular ticket prices for non-season ticket holders will be… You know, we typically don’t put those together until we get the schedule. So we have an idea, right now, because we certainly want to make sure that, and we work very hard to make sure that our season ticket holders’ discount is much lower than the box office price, but we don’t set those until the summer.