BostonBruins.com -- Today, Boston Bruins Senior Vice President of Sales and Marketing Amy Latimer announced that current season ticket holders are now able to renew their seats in TD Garden for the 2011-12 NHL Season.
"We basically start the process in late November, early December, in small groups of internal associates from the box office, sales and our analytics team. We take about three or four factors in place and put in our proposal for pricing," explained Latimer. "Typically it’s the historical pricing from the past four to five years, from the market and demand, team performance and then data we receive from the NHL.”
During this process, there will be a weighted average increase of $4.34 (per seat, per game) over their 2010-2011 season ticket holder pricing.
"Our first decisions are about maintaining our season ticket holders... [and] the feeling in the building and having those people there night after night and the energy that it brings," said Latimer. "That's really first and foremost for us and then all the secondary factors of being flexible...and being affordable, and amenities kind of follow behind that."
Some renewal prices will remain the same, while other Season Ticket Holders will see an increase in prices ranging from $1-$9 (per seat, per game).
For next season, a loge level seat will range from $65-$110 per game. A balcony seat will be $25-$69.
"This is primarily for season tickets, the information we’re distributing today," said Latimer. "I think there is a different philosophy if you’re just a casual fan coming to a couple of games. And for that we have in place mini-plans and group sales, our family section and some other things for individuals.
"For season long, season ticket holders, we still have season tickets that are under 30 dollars per game so we still think that’s a very good value in our market and based on the performance of our team," she said.
Latimer emphasized that the Bruins organization has tried to be responsible to their fans as the team determines its pricing each season.
"We have really been, I’d say for the past five years, conservative in our pricing," she said. "We actually, four or five years ago, went down in [on a] number of season ticket prices and then stayed flat for the next two years.
"So this is probably just bringing back closer to where we were four and five years ago."
Current Bruins Season Ticket Holders will receive an email today, February 24, which will include renewal information for the 2011-12 season as well as playoff ticket information for the 2011 NHL Playoffs.
"That’s what is going to happen today with our season ticket holders," said Latimer. "They can go on-line and renew and they will also be receiving other documents so they can renew in person at our games and with a fan relations representative."