BOSTON - The National Hockey League (NHL®) and adidas today unveiled the new ADIZERO Authentic NHL jerseys and uniforms for the Boston Bruins, as part of a league- wide initiative, which will make their on-ice debut with the 2017-18 season.
adidas worked with the Boston Bruins to respectfully preserve the team's current uniform identity when moving to the new ADIZERO technology platform. However, this uniform platform change did provide an appropriate opportunity to simplify the coloration of the number & letter systems, improving arena and broadcast readability. In addition, the team updated both the home and away sock coloration to mimic the respective jersey sleeve striping pattern.
Bruins fans will be able to preorder the new 2017-18 Authentic Bruins adidas Jersey starting at 10:00 a.m. on June 21st as part of the presale promotion. When fans preorder the new jersey from the Bruins ProShop (not NHL Shop or Fanatics), they will also receive a Bruins exclusive cinch bag, NHL 100th Anniversary patch (free application by request), and free shipping.
Fans can preorder the new jersey by calling the ProShop at (617) 742-0202 or toll free (877) 527-8467, or in-store on Level 2 of TD Garden. The ProShop hours are: Mon-Sat 10:00 a.m. - 5:00 p.m.; Sun 11:00 a.m. - 5:00 p.m. The new jerseys will arrive to the ProShop and will be shipped in September. Please allow an additional 2-3 weeks for orders with customization. Season Ticket Holder discount applies. Fans can look at the jersey size chart online by visiting www.BostonBruins.com/SizeChart. To keep up to date with the latest Bruins new arrivals at the ProShop, fans can sign up for the Boston ProShop Newsletter at www.BostonBruins.com/ProShop.
At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.
• Lighter - Featuring new cresting materials and construction technology, the ADIZERO Authentic NHL jersey reduces crest weight by up to 46%, while a single layer perforated numbering system reduces number weight by up to 60%, in order to deliver a new jersey that is up to 19% lighter when compared to the current NHL Jersey.
• Cooler - The ADIZERO Authentic NHL jersey features adidas Clima® technology in each of the jersey fabrics to deliver breathability and enhanced performance. Combining moisture management technology and a streamlined silhouette to maximize air flow circulation with materials that are up to 133% more permeable than fabrics currently used on ice allows athletes to be cooler.
• Stronger - Constructed for durability, the ADIZERO Authentic NHL jersey fabrics are up to 27% stronger in burst testing and up to 72% tougher in abrasion testing compared to the current NHL jersey.