To start the "Kids Day" festivities, 11-year-old Bruins fan Kieran Jacobs will perform both the Canadian and American National anthems. Throughout the afternoon kids and their families can visit the Kids Zone at Section seven on level four of the concourse to pick up their balloon animals and to have their faces painted.
The Third Annual PJ Drive officially kicked off Monday, January 11 when Bruins defenseman Dennis Wideman visited BJ’s Wholesale Club in Stoneham, where he signed autographs and took photos with everyone that donated a new, unused pair of pajamas to the PJ Drive. He also personally donated $1,000 worth of pajamas. Throughout the month of January, fans, families, schools and corporations are encouraged to make donations to help underprivileged children statewide.
"During these difficult economic times many families are struggling to provide even the very basic items for their children. Cradles to Crayons has experienced close to a 30% rise in demand for services," says Lynn Margherio, Founder & CEO of Cradles to Crayons. "Often, something as simple as a new pair of pajamas can feel out of reach for a struggling family. Thanks to the Boston Bruins and BJs Wholesale Club, thousands of disadvantaged kids across the state will be warm and cozy when they go to sleep."
There are a number of ways to get involved with the 2010 PJ Drive...School Participation:
This year schools statewide are invited to participate in the collections. All grade levels K-5 are welcome to sign-up. The class that collects the most pajamas wins an in-school ice cream party and visit with the Bruins mascot, Blades, compliments of BJ’s Wholesale Club. All of the registration information can be found here
. Youth Hockey Participation:
This year youth hockey teams throughout the state are invited to participate in the collection. The Youth Hockey team that collects the most pajamas between January 11 and February 12 will win a one-hour hockey clinic hosted by Bruins alumni, Tommy Songin. BJ’s Wholesale in-Club Collection:
BJ’s members can purchase and donate new pajamas at any of the 20 BJ’s Massachusetts locations. Each club will have collection bins set up for the donations. To find a club click here
For members of the Massachusetts community looking to participate but are unable to make it to the Bruins game or BJ’s can make a monetary donation online at www.firstgiving.com/pjdrive. A gift of $25 provides one child with a pair of fuzzy pajamas, one week's worth of warm clothing, educational toys, bedtime stories, and a comfort blanket. Former Bruin P.J. Axelsson and his wife, Siw, started P.J.’s Pajama Drive during the 2007-08 season. This year the Bruins hope to collect 15,000 pairs of pajamas.About BJ’s Wholesale ClubThe company is dedicated to providing its members with high-quality, brand name food and merchandise at prices that are significantly lower than the prices found at supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ’s offers low BJ’s Member Pricing on a huge selection of groceries, top-brand apparel and accessories, small appliances, consumer electronics, fine jewelry, and other quality merchandise.
Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company currently operates 186 clubs and 104 gas stations in 15 eastern states. Learn more about BJ's Wholesale Club or shop online at www.bjs.com.
Giving back has always been at the very core of BJ’s culture. Through local Clubs, corporate sponsorships, in-kind donations, volunteerism, national programs and the BJ’s Charitable Foundation, BJ’s supports and enhances programs that provide vital services within each community we serve. For more information about BJ’s corporate commitment to the community, please click here.