The unveiling took place on the TD Garden ice in front of 351 fans -- representative of the number of Massachusetts towns and cities. Of those, 150 were winners of the Lottery's Facebook contest who also were invited to watch the Bruins practice and had photos taken with the Stanley Cup.
Sales from the 2011 Boston Bruins Stanley Cup Champions Instant Ticket are expected to reach more than $60 million and generate more than $9.7 million in local aid revenues available for Massachusetts’ 351 cities and towns. The previous two Boston Bruins instant ticket offerings combined for more than $87 million in sales and $15.4 million in local aid return.
The new $5 instant game marks the third time Boston Bruins and Mass. State Lottery have partnered together. The two organizations first partnered on a $2 game that was released in October 2009, and again in September 2010, on a $5 game. That $5 game sold out of stores in June 2011, just two weeks after the Bruins clinched their first Stanley Cup Championship in 39 years.
"We're honored to do another ticket; three years in a row with the lottery," said Amy Latimer, B's Vice President for Sales & Marketing. "More importantly, the money that goes back to the communities is in line with what the Boston Bruins organization is.
"The combination of something fun for our fans with something that goes back to the community -- what better relationship could we ask for?"