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B's 4th Annual PJ Drive Begins on Feb. 1

by Staff Writer / Boston Bruins
BOSTON, MA - Beginning Tuesday, February 1, Bruins captain Zdeno Chara, Cradles to Crayons, and BJ's Wholesale Club are teaming up to host the Fourth Annual PJ Drive for Massachusetts' children in need. Throughout the month of February, Bruins fans, families, schools and corporations are encouraged to donate new, unused pajamas for underprivileged children statewide.


To start the PJ Drive, Bruins captain Zdeno Chara will be visiting the BJ's in Waltham (66 Seyon Street, Waltham, MA 02453) on Friday, February 4 from 4:30 p.m. - 6:30 p.m. for a meet-and-greet with Bruins fans and BJ’s shoppers. Chara will be signing autographs and taking photos with everyone that donates a new, unused pair of pajamas to the PJ Drive.

"Every child deserves the opportunity to sleep warmly and soundly." said Lynn Margherio, Cradles to Crayons Founder and CEO "Thanks to our partnership with the Boston Bruins and BJ's Wholesale Club, over 20,000 Massachusetts children receive warm pajamas annually."

The following day, Saturday February 5, the Boston Bruins will be hosting their in-game collection during the Bruins/Sharks game at 1 :00 p.m. In addition to helping children in need, fans choosing to participate will receive a raffle ticket for each pair of pajamas donated for the chance to win Boston Bruins team autographed memorabilia.

"BJ's Wholesale Club is proud to partner once again with the Boston Bruins and Cradles to Crayons to help less fortunate children," said Laura Sen, President and CEO of BJ’s Wholesale Club. "We are excited to work closely with our local schools by collecting pajamas and raising awareness of the many needs in communities across Massachusetts.'

There are a number of ways to get involved with the 2011 PJ Drive:

School Participation:
This year, schools statewide are invited to participate in the collections. All grade levels K-5 are welcome to sign-up. The class that collects the most pajamas wins an in-school visit to their classroom from Zdeno Chara and the Bruins mascot, Blades. All of the registration information can be found at www.bostonbruins.com.

Youth Hockey Participation:
This year youth hockey teams throughout the state are invited to participate in the collection. The youth hockey team that collects the largest amount of pajamas will win an on-ice youth hockey clinic with the Bruins Youth Hockey Development staff.

BJ’s In-Club Collection:
BJ’s members can purchase and donate new pajamas at any of the 23 BJ's Massachusetts locations. Each club will have collection bins set up for the donations. To find a club, visit http://www.bjs.com/locations.

Online Donations:
For members of the community looking to participate but are unable to make it to the Bruins game or BJ's can make a monetary donation online at A gift of $25 provides one child with a pair of fuzzy pajamas, one week's worth of warm clothing, educational toys, bedtime stories, and a comfort blanket.

About BJ's Wholesale Club
BJ's is dedicated to providing members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores.  BJ's carries the most product variety of any wholesale club with more than 7,000 items, including supermarket-sized staples, USDA Choice meats and stock-up items. BJ's is the only wholesale club to accept all manufacturers' coupons and for greater convenience, offers the most payment options including EBT.

Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States.  The Company currently operates 189 clubs and 103 gas stations in 15 eastern states.  Learn more and shop online at BJs.com or for exclusive content visit Facebook.com/bjswholesaleclub and Twitter.com/bjswholesale.


About Cradles-to-Crayons
Founded in 2002, Cradles to Crayons (C2C) is an innovative Massachusetts-based nonprofit organization that equips homeless and in-need children with the basic essentials they need to feel safe, warm, ready to learn and valued. While meeting the immediate needs of low-income children, C2C also sets a foundation for lasting change by providing meaningful, tangible volunteer opportunities to thousands of individuals and hundreds of organizations each year.
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