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Bruins Winter Classic Logo History

Emblem for this year's game honors Notre Dame

by Eric Russo @NHLBruins /

BOSTON - It's beginning to look a lot like winter. Sort of.

Yes, it's the middle of a scorching hot summer here in the Hub, but the countdown to the 2019 Bridgestone NHL Winter Classic is officially on.

Video: 2019 NHL Bridgestone Winter Classic logo unveiled

On Tuesday, the National Hockey League and the Chicago Blackhawks revealed the official Winter Classic logo, which "celebrates the first outdoor hockey game to be played at iconic Notre Dame Stadium."

When the Bruins and Blackhawks meet on New Year's Day, it will be the third time the Black & Gold participate in the event, which ranks second only behind Chicago, which will be playing in its fourth Winter Classic.

Here's a look at the logos from the Bruins' Winter Classic appearances:

2010 | Fenway Park (Boston, MA) - Bruins 2, Flyers 1 (OT)

The Bruins' inaugural trip to the Winter Classic came in 2010 at Fenway Park, the legendary home of the Boston Red Sox. The logo, designed by Fanbrandz, featured a primarily brick background in honor of Fenway's famous façade, with a tad of green behind the Winter Classic text to represent the park's iconic Green Monster. A frosted street light also popped out of the top of the logo in an ode to the city's history.

Boston won the game in dramatic fashion, with Mark Recchi tying the game with 2:18 remaining in regulation to set up Marco Sturm's overtime tally just under two minutes into the extra session.

2016 | Gillette Stadium (Foxboro, MA) - Bruins 1, Canadiens 5

The Bruins' second Winter Classic experience pitted them against the rival Montreal Canadiens at Gillette Stadium, the home of the then four-time Super Bowl champion New England Patriots.

The outline of that year's logo represented the kind of vintage wooden signage that can be found throughout New England, according to Fanbrandz. Beneath the Winter Classic text, a nod to Gillette can also be found in an image of the bridge that sits in the shadow of the stadium's signature lighthouse.

"We had photographed the weathered wood of barns and outbuildings that you might see near an iced pond on a countryside farm," Fanbrandz stated in a blog on its website. "We also photographed the signature wooden signage seen throughout New England in front of pubs and roadhouses. While the visual concept was really quite simple, it embodies a time and space that feels right at home with the Bruins and Canadiens facing off under a crisp blue sky in Foxboro, Massachusetts, on New Year's Day."

The game itself was not as enjoyable the second time around, as the rival Canadiens came into Gillette Stadium and rolled to an easy victory with Matt Beleskey notching Boston's only goal.

2019 | Notre Dame Stadium (South Bend, IN) - Bruins at Blackhawks

This year's logo, also designed by Fanbrandz and NHL Creative Services, honors the storied history of Notre Dame. In recognition of the Fighting Irish, the logo features an ice-frosted, green shamrock with the traditional cursive-style Winter Classic text. The banner at the bottom reads "Notre Dame Stadium" in the program's customary blue and gold.

"This year's logo features an ice-frosted, green iconic shamrock, a tip o' the hat to the famed history and fabled legacy of the Notre Dame Fighting Irish," read the NHL's statement. "The logo features a cursive inspired NHL Winter Classic type treatment which is an evolution of the typography that has become a familiar and consistent feature in all 10 previous NHL Winter Classic logos."

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