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Bruins Unveil Series Of Playoff Initiatives

Fan-centric initiatives include the in-arena passing of the Fan Banner to kick off each home playoff game, playoff rally towels and ticket giveaways

by Boston Bruins @NHLBruins /

BOSTON - The Boston Bruins announced today, April 15, the team's plan to unveil a variety of initiatives celebrating the return of playoff hockey to the Hub ahead of Game 3 against the Ottawa Senators at TD Garden in Boston ‪on Monday, April 17. Fan-centric initiatives include the in-arena passing of the Fan Banner to kick off each home playoff game, Bruins playoff rally towels (courtesy of AT&T and National Grid), AT&T Flash Ticket Giveaways, TD Bank Upgrades & Experiences and Massachusetts Lottery $2 Instant Ticket Giveaways. Fans will also have the chance to win two round-trip flights throughout the course of the Playoffs by participating in JetBlue On the Fly by submitting their questions to Bruins players on Twitter using #OnTheFly.

In tandem with the 2017 NHL Stanley Cup Playoffs the B's organization will also be hosting the Beard-A-Thon, where fans are invited to "Grow One for the Team" by growing a playoff beard to raise money for the John Martin Fund and the Boston Bruins Foundation.

The Boston Bruins and the City of Boston, in conjunction with Mayor Martin J. Walsh, are celebrating the 2017 Stanley Cup Playoffs by installing light pole banners on the streets surrounding TD Garden including Causeway Street and the Charlestown Bridge.

Fans can gear up for the Playoffs at The ProShop powered by Reebok on Level 2 of TD Garden. In addition to authentic B's jerseys, hats and apparel, the ProShop is carrying playoff items including the official Reebok Bruins Stanley Cup Playoffs hat, Boston's Team Since 1924 t-shirts and playoff match-up pucks. For more information on store hours or to shop online visit ‪

More information on each of the all the Bruins' 2017 NHL Stanley Cup Playoffs initiatives can be found below:

In Our Blood

Shortly after the Bruins clinched the 2017 Playoffs, the team released an advertising campaign titled 'In Our Blood.' The centerpiece of the campaign is video vignette that immerses the audience in the passion of Bruins fans - one of the most dedicated fan bases in all of sports. The creative was developed by Boston-based advertising agency MMB. Fans are showing their pride on social media throughout the Playoffs using #InOurBlood. Visit ‪ for more #InOurBlood content.

Fan Banner

The giant Bruins flag has been traditionally passed by fans before all Bruins playoff games since 2009. In past seasons Bruins legends, first responders and individuals affected by the 2013 Boston Marathon bombing have served as honorary captains to start the banner's trip around the TD Garden Loge section. This season the honor will go to inspirational individuals who are connected to the Bruins, Boston and the greater New England community.

Boston Bruins Playoff Rally Towels

All fans attending Bruins Playoffs games at TD Garden will receive a customary gold playoff rally towel. Round 1, Game 3 towels are courtesy of AT&T and Game 4's giveaway is courtesy of National Grid.

Bruins Beard-A-Thon

Once again the Bruins will be hosting Beard-A-Thon. Fans are invited to 'Grow One for the Team' by growing a playoff beard to raise money for the John Martin Fund and the Boston Bruins Foundation. John is a loving husband and father as well as a long-time videographer at The New England Sports Network, who was recently diagnosed with ALS. This devastating news has meant an early and unexpected retirement, plus a whole lot of uncertainty about the future. For more information on how to grow or pledge a playoff beard, please visit ‪

JetBlue On the Fly   

Throughout the first round of the 2017 Playoffs, JetBlue, the official airline of the Boston Bruins, is giving fans on Twitter the chance to ask a question directly to a Bruins player for the chance to win two roundtrip flights. Fans can submit their questions using #OnTheFly and each day the Bruins will post a video of that day's question and answer on ‪ and across the Bruins social media channels.

TD Bank Upgrades & Experiences

‪Starting Monday, April 17, TD Bank will be giving Bruins fans the chance to upgrade their playoff experience inside TD Garden. Fans can access the TD Bank Upgrades and Experiences section of the Boston Bruins mobile app to sign up to receive alerts about seat upgrades and special experiences that will be available for all Bruins playoff games. To kick off the program, seat upgrades and experiences for Round 1 such as ice resurfacer rides, Blades seat visits and photo opportunities will be available for just $1.00 with proceeds benefiting to the Boston Bruins Foundation.  

AT&T Flash Ticket Giveaways

Throughout the first round of the 2017 Playoffs, AT&T will be giving away tickets to playoff games at their store locations in the greater Boston area. Fans can stay connected to the Bruins on Twitter at @NHLBruins to learn when and where tickets will be given away prior to playoff home games at TD Garden.

MA Lottery $2 Instant Ticket Giveaways

‪On Monday, April 17 and ‪Wednesday, April 19 the Bruins Promo Team and the Massachusetts State Lottery will be outside of North Station during morning rush hour to give away the $2 Boston Bruins Instant Ticket to commuters to celebrate the 2017 Playoffs.

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