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Bruins Unveil Playoff Initiatives

by Boston Bruins @NHLBruins /

BOSTON - The Bruins announced today, April 10, the team's plan to unveil a variety of initiatives celebrating the 2019 Boston Bruins Playoffs presented by Beth Israel Lahey Health, leading in to the team's first round series against the Toronto Maple Leafs. Fan-centric initiatives include the in-arena passing of the Fan Banner to kick off each home playoff game, Bruins playoff rally towels (courtesy of Allways Health Partners, Arbella, and AT&T), and AT&T Flash Ticket Giveaways. 

Several team partners will also give back to B's fans by hosting postseason sweepstakes to win game tickets on Bruins social channels throughout the Playoffs, including Sullivan Tire, Absolut, Ticketmaster, and Red River. Fans can visit to learn more.

The Boston Bruins and the City of Boston, in conjunction with Mayor Martin J. Walsh, are celebrating the Boston Bruins Playoffs by installing light pole banners on the streets surrounding TD Garden, including Causeway Street and the Charlestown Bridge.

Fans can gear up for the Playoffs at the ProShop on Level 2 of TD Garden. In addition to authentic B's jerseys, hats and apparel, the ProShop is carrying playoff items including the official Adidas Bruins Stanley Cup Playoffs hat, Boston's Team Since 1924 t-shirts and playoff matchup pucks. For more information on store hours or to shop online visit,

More information on the initiatives of the Boston Bruins Playoffs presented by JetBlue can be found below:


Last Minute Ticket Releases

Throughout the NHL playoffs there are various league and visiting team ticket holds that are released for purchase day-of-game. Fans are encouraged check on the day of games for access to these tickets.


In Our Blood

Fans are encouraged to use #InOurBlood when posting on social for a chance to win Bruins tickets and prizes.


Fan Banner

The giant Bruins flag has been traditionally passed by fans before all Bruins playoff games since 2009. In past seasons, inspirational figures including Bruins legends, first responders, individuals affected by the 2013 Boston Marathon bombing and others have served as honorary captains to start the banner's trip around TD Garden's Loge section. This season the honor will go to various local heroes and champions who are deeply connected to the city and the greater New England community including athletes from Special Olympics of Massachusetts who this year partnered with the Boston Bruins Foundation through their joint B Inclusive initiative which serves to foster inclusion as well as overall health and wellness.


Boston Bruins Playoff Rally Towels

All fans attending Bruins Playoffs games at TD Garden will receive a customary gold playoff rally towel. Round 1 towels are courtesy of Allways Health Partners, Arbella, and AT&T.



Dunkin' is offering all DD Perks Members a $1 Medium Coffee on Thursday to celebrate game 1 of the playoffs.


JetBlue On the Fly  

Throughout the Playoffs, JetBlue, the official airline of the Boston Bruins, is giving fans on Twitter the chance to ask a question directly to a Bruins player for the chance to win two roundtrip flights. Fans can submit their questions using #OnTheFly and each game day the Bruins will post a video of that day's question and answer on and across the Bruins social media channels.


Star Market Broadcast Studio

98.5 The Sports Hub will be broadcasting live from the Star Market Broadcast Studio at TD Garden prior to all weekday home Playoff games. Fans can tune in for the chance to win a ProShop Playoff Prize Pack courtesy of Star Market.


Red River

Red River is giving fans the opportunity to send a deserving military member to a playoff game during round 1. Fans can send in their nominations by visiting 


AT&T Flash Ticket Giveaways

Throughout the Playoffs, AT&T will be giving away tickets to playoff games at their store locations in the greater Boston area. Fans can stay connected to the Bruins on Twitter at @NHLBruins to learn when and where tickets will be given away prior to playoff home games at TD Garden.


Spirit Days presented by Xfinity

The Boston Bruins and Xfinity will be visiting several elementary and middle schools in Boston to get kids excited about upcoming playoff games. The Bruins promo team and Blades will host relay races, playoff trivia, and other games at each school.

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