The event is free and open to Bruins fans of all ages with a ticket to that night’s game. The Bud Light Beer Garden will feature a selection of the most popular Budweiser products including Bud Light, Bud Light Wheat and Bud Light Lime. Space for the event will be limited and fans are encouraged to arrive early.
In addition, Bruins fans will enjoy interactive games, giveaways and a live performance from Boston band Hypercane. Throughout the evening, the Boston Bruins Ice Girls the Boston Bruins mascot, Blades, will be mingling and taking photographs with fans.
While at the SBLI Fan Fest, Boston Bruins fans are invited to show their support for the B’s by growing their own playoff beards by participating in the “Bruins Beard-A-Thon.” The 2011 “Bruins Beard-A-Thon” gives Bruins fans the opportunity to demonstrate their support for the team and raise money for the Boston Bruins Foundation and One Mission. One Mission is a childhood cancer foundation dedicated to enhancing the lives of pediatric cancer patients and their families. One Mission works to provide help, hope, care, and support to children and their families touched by pediatric cancer. Bruins fans can sign up at the Beard-a-Thon tent at Fan Fest, where all those unable to grow a beard can get their faces painted or purchase a beard.
The hockey playoff beard is an age-old tradition for players participating in the Stanley Cup Playoffs. Fans can join in on the tradition by “growing one for the team” and inviting family, friends and business associates to pledge their playoff beards to raise money for the Boston Bruins Foundation.
Fans can create their “Bruins Beard-A-Thon” profile by uploading their photo at www.bostonbruins.com. Participants can choose to grow their own beard and update their growth throughout the playoffs, or they can grow their beard virtually by choosing the ‘Build-A-Beard’ option, giving women and children an opportunity to get involved.
Beard growers may pledge themselves by making a donation, and their friends and family may also pledge their efforts. Donations can be made in two ways: a one-time pledge (minimum $10) or a daily pledge (minimum $0.50/day). Throughout the playoffs, fans will have the opportunity to win tickets if their beard is voted the best on BostonBruins.com. At the end of the contest there will be various prizes for the best and worst beards, as well as a prize for most money raised.