BOSTON, MA – Boston Bruins President Cam Neely announced today, December 9, the launch of the organization’s new children’s television series “Bruins Academy.” “Bruins Academy” is a fast-paced, educational Black & Gold themed program created for youth who love the game of hockey. One 30-minute long episode of Bruins Academy will air per month on NESN, with the premiere episode debuting on Sunday, December 20 at 3:30 p.m. ET on NESN. All episodes will be hosted by Emmy award-winning sports personality Charlie Moore and feature BostonBruins.com reporter Caryn Switaj.
“Growing the game of hockey in our region is a top priority for the Bruins organization,” said Neely. “We hope that Bruins Academy is equal parts entertaining and educational for kids throughout New England, who love our game and want to learn more about it.”
“Bruins Academy is a continuation of the team’s long and enthusiastic history of supporting youth hockey,” said Sean McGrail, NESN’s President & CEO. “We are excited to bring this fun and engaging new show to young fans throughout New England.”
Bruins Academy: Teaching, Learning, Growing the Game
Teaching the Game
Bruins Academy will help teach the game of hockey through a variety of show segments and instruction involving current Bruins players, coaches, management and medical and training staff as well as NHL on-ice officials and personnel. Recurring Bruins Academy elements aimed at teaching the game include a “’Sport Science” segment which will provide an in-depth look at how different parts of the game physically work and a “Know The Rules” segment where NHL officials will explain the rules of the game.
Episode One has a Winter Classic theme, with Bruins trainers talking about the equipment adjustments the players will be making to prepare for the outdoor game at Gillette Stadium and the Bruins medical staff discussing what precautions they will need to take from a health and physical perspective.
Learning the Game
Bruins Academy will help its audience learn the game of hockey by providing viewers a direct line to the Bruins team through social media. During its “Kids Questions” segment, Bruins players will answer questions from viewers who submit their questions via Twitter using the #BruinsAcademy hashtag or online at BostonBruins.com/BruinsAcademy.
Additionally, viewers will have the opportunity to learn about other NHL teams and their prominent players during its “Around the NHL” portion. In Episode one, the captain of the Ottawa Senators Erik Karlsson is featured and he discusses what he likes to do around Boston when his team is in town, his friendship with Loui Eriksson and what it is like playing at TD Garden.
Growing the Game
Through its “Youth Team Spotlight” and area high school and collegiate segments, Bruins Academy aims to help grow the game of hockey in New England. The show will visit hockey teams all across the region and profile the players, coaches and parents of the respective programs.
“In the System” is another recurring element that will cover what is happening with Bruins prospects in Providence and the Canadian and European minor leagues.
The air dates and times on NESN for the remaining episodes, which will be 30 minutes in length, will be confirmed as the season progresses. Other exclusive “Bruins Academy” related content will be available on BostonBruins.com throughout the season.