Skip to main content
The Official Site of the Boston Bruins

Bruins Announce "Battle of the Books"

Bruins team up with Velcro Companies to launch the second annual "Battle of the Books" competition

by Boston Bruins @NHLBruins /

BOSTON - The Boston Bruins are teaming up with Velcro Companies to launch the second annual "Battle of the Books" competition. The organizations invite classrooms in schools across New England to enter their favorite book into a bracket-style competition in which students and educators vote to select the ultimate winner. By adding friendly competition with Bruins-themed and VELCRO® Brand prizes, the Boston Bruins and Velcro Companies aim to generate enthusiasm for reading and literacy amongst students of all ages. 

To kick-off the competition, each classroom selects sixteen books, reading through two at a time and voting on that winner. As with sports, each winning book advances to the next round, culminating in a "Battle of the Books" winner.

This year's competition features new and bigger prizes for students and classrooms including a Boston Bruins School Assembly Program Powered by B-Fit, featuring high-energy and festive activities and the Bruins' mascot, Blades. The Boston Bruins School Assembly Program is a 45-minute all school program focused on promoting a happy, healthy lifestyle by emphasizing perseverance, proper nutrition, and physical activity through movement. The program is run by the Boston Bruins School Assembly team and Boston Bruins Director of Health, Fitness and Wellness John Whitesides, who will run the kids through a fun and engaging program that uses the sport of hockey and the Bruins as examples of ways to make healthier life choices.

Together, the Bruins organization and Velcro Companies will provide weekly prizes for select classrooms based on photo submissions. Among the grand prizes are $500 Amazon gift cards and a large supply of VELCRO® Brand products for classroom organization and décor.

"This year, we're raising the stakes to get more schools involved in this important literacy initiative and more students engaged in reading," said Fraser Cameron, CEO, Velcro Companies. "With an increase in prizes from last year, we're hoping to get kids to associate reading with excitement, fun and adventure - and ultimately fall in love with books. As an innovation-driven company, we believe that access to education and a fondness for learning creates tomorrow's inventors and leaders." 

Key Dates:

•           March 1 - Round 1 starts

•           March 10 - Voting for round 1 & round 2 starts

•           March 17 - Voting for round 2 & round 3 starts

•           March 24 - Voting for round 3 & round 4 starts

•           March 31 - Championship voting ends & winning book is chosen

All school classrooms are eligible to participate. For more information please visit


Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To find out more about our company, visit

Note to editors:

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as "hook and loop," "self-adhesive straps," and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term "Velcro Companies" should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

View More