Generally 10:00 a.m. in downtown Boston comes and goes without a peep.
But thanks to the Boston Bruins Phil Kessel and 70 other celebrities, the Hard Rock Café Boston opened at Faneuil Hall with the Guitar Smash Heard 'Round the World.
As celebratory "smashers," Phil, blues legend James Montgomery, Darryl "DMC" McDaniels, the rock group Damone, members of the New England Revolution soccer team, the New England Patriots Cheerleaders and, of course, The Blue Man Group, helped commemorate 1971 -- the birth year of Hard Rock International and the venue's relocation.
Boston Mayor Thomas M. Menino was also on hand to name July 2nd "Hard Rock Café Day" in the City of Boston.
"I'm pretty excited," said Phil before the Smash Heard 'Round the Word. "I've never done this before.
"It should be fun."
However, before anyone strained themselves during the "fun," The Blue Man group started the festivities with a "stretching" routine and were joined by Rita Gilligan, a server with Hard Rock since 1971.
But everyone was just waiting for the anticipated 71 Gibson salute.
"It's a big guitar," said Kessel of the instrument before it was time to give it the Bluto treatment. "I don't know what kind it is."
It really didn't matter what type of guitar it was -- for each instrument that was turned into toothpicks, a brand new guitar was donated by Hard Rock to the Peace Games, a non-profit organization dedicated to ending the trend of violence in the U.S. by teaching children to become peacemakers in their schools and communities through music and other initiatives.
This event was anything but peaceful, what with the booming rock music, an appearance of WAAF's Mistress Carrie and the inevitable dismantling of the guitars.
Amongst the chaos, Phil acquitted himself quite well.
"It was actually a lot of fun," said Kessel as he reentered the new Hard Rock Café after the Guitar Smash. "I was a little surprised how hard it was to break…it took two or three tries, but no more than that."
Inside the new establishment at 22-24 Clinton Street, guests are greeted by an amazing display of rock memorabilia including guitars from Pete Townshend and Keith Richards, Steven Tyler's BJ's Wholesale Club membership card, Madonna's personal date book, and a songbook which includes handwritten lyrics by Bruce Springsteen.
For his part, when it was all said and done, Kessel was glad to be done with the smashing and looked forward to a couple of area golf tournaments in the next couple of days before returning to Wisconsin to continue training for the upcoming season.
"This year is a big year for (the Bruins)," said Phil. "I am looking forward to (returning to the Garden). I love the city and I had a good time here last year.
"Hopefully we can bring some playoff hockey back here."