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Boston Bruins Introduce "Battle Of The Books" Presented By Velcro Companies

by Staff Writer / Boston Bruins

BOSTON, MA- The Boston Bruins are teaming up with Velcro Companies to introduce the “Battle of the Books” competition. Classrooms in schools across New England will compete in a playoff-style bracket competition to see which book will reign supreme. The Boston Bruins and Velcro Companies hope to encourage reading amongst kids of all ages through this fun and engaging competition featuring Bruins-themed and VELCRO® Brand prizes.

Each participating classroom will select sixteen books to start their bracket then select their favorite books to advance to the next round and eventually name a “Battle of the Books” winner. Boston Bruins players nominated their favorite books to give classrooms a few ideas to start their bracket. Patrice Bergeron suggests “Unbroken: A World War II Story of Survival, Resilience, and Redemption” by Laura Hillenbrand, Brad Marchand’s pick is “The Amazing Spiderman” by Frank Berrios and Bruins Captain Zdeno Chara recommends “An Astronaut’s Guide to Life on Earth” by Col. Chris Hadfield. A full list of the Bruins recommended books can be found at

The Bruins will provide weekly Bruins-themed prizes for select participating classrooms, winners will be selected based on photo submissions of “Battle of the Books” participation. At the end of the competition, the school with the most classrooms registered will win a Boston Bruins Spirit Day featuring Bruins mascot Blades. Velcro Companies will be providing three Grand Prize $500 gift cards and a classroom supply of VELCRO® Brand products.

“Encouraging literacy and advancing education are deeply important charges for the Velcro Companies,” said Fraser Cameron, CEO, Velcro Companies. “Partnering with the Boston Bruins to promote reading was a natural decision. Like the Bruins, the Velcro Companies champion a commitment to the community, focus on excellence and celebrate a strong New England heritage. Together, we’re excited to encourage reading education in our community.”

All school classrooms are eligible to participate. Please visit for more information.

Contest Information:
·         March 3 – Round 1 starts
·         March 11 – Voting for round 1 & round 2 starts
·         March 18 – Voting for round 2 & round 3 starts
·         March 25 – Voting for round 3 & round 4 starts
·         April 1 – Championship voting ends & winning book is chosen

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