BOSTON - It's time to get up and move!
The Bruins have launched a new community fitness initiative, Boston Bruins BFit, which focuses on providing approachable fitness and dietary education to promote healthier living throughout the community.
An extension of the Boston Bruins Foundation, BFit targets the New England community to encourage friends, family and colleagues to get up, get out and move.
The initiative will spearhead numerous events and educational seminars throughout the region to raise money and awareness for the fight against obesity.
BFit kicked off with the First Responder Challenge, presented by National Grid, on Sunday, Jan. 22 at TD Garden, when firefighters, police officers, and emergency medical technicians all came together to participate in an in-arena course.
They ran concourse laps that spanned the TD Garden's bowl, premium level and balcony level in full gear.
The challenge raised funds for The Hundred Club of Mass., Inc., whose mission is provide assistance and support to the surviving families of police officers and firefighters killed in the line-of-duty. Nearly $90,000 has been raised thus far.
"Building on the incredible success that the Boston Bruins Foundation has had over the past 13 years has been an important goal for my family and the Bruins organization. We feel that Boston Bruins BFit addresses an epidemic which faces our people of all ages in our region," Charlie Jacobs, CEO for Delaware North's Boston Holdings, said when the program was announced.
"The program's primary objective is to increase the overall wellness of the New England community through fitness and dietary education for people of all ages and walks of life, and we are excited about the impact that this program will have."
The BFit initiative was developed by former Bruins strength and conditioning coach, John Whitesides, in conjunction with the Boston Bruins Foundation. Whitesides served as the Bruins strength and conditioning coach for 15 seasons.
He and Bob Sweeney, Executive Director of the Boston Bruins Foundation, were on hand for the First Responder Challenge, and will be integral in the BFit initiative.
Donations for the First Responder Challenge are on-going.
Visit bostonbruins.com/firstresponderchallenge to learn more and donate.
Video: Inaugural BFit First Responder Challenge takes place